Senior Media Planner

Posted 3 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
75K-80K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
Lead development and execution of strategic, creative media plans; manage budgets, billing, vendor contracts, and campaign pacing; analyze audience data, optimize via ad servers, negotiate with media partners, mentor junior staff, and ensure smooth campaign delivery aligned with client goals.
Summary Generated by Built In

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.

The Senior Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media planners and assistant media planners. Reports directly to the Media Supervisor.

Essential Functions (other duties may be assigned).

  • Produces creative, results-driven work that meets client goals and earns industry recognition.
  • Identifies and executes innovative media opportunities to maximize impact.
  • Manages daily account operations, including billing, budgets, flowcharts, and performance analyses.
  • Maintains accurate records, monitors contracts, and ensures timely vendor agreements.
  • Leads media strategy and POV development grounded in research and data.
  • Applies deep channel expertise to align media with client objectives.
  • Stays current on client business priorities, competition, and market dynamics.
  • Communicates regularly with supervisors to flag issues and ensure team alignment.
  • Negotiates with buying teams and media partners; evaluates partners for strategic fit.
  • Maps customer journeys across channels to identify optimal touchpoints.
  • Analyzes audience data and validates campaign forecasts and performance.
  • Monitors media trends, consumption shifts, and audience behaviors.
  • Builds and maintains strong vendor relationships that reflect Noble People’s values.
  • Oversees campaign execution, ensuring smooth workflows, timely creative delivery, and accurate placements.
  • Leverages data for ongoing analysis, optimization, and troubleshooting via ad servers.
  • Ensures precise pacing, delivery, and reconciliation; negotiates credits or adjustments as needed.
  • Mentors and delegates to planners and assistants, fostering growth and leadership skills.

Requirements

Requirements

  • Minimum 2 years of experience as a Media Planner or Senior Planner in a creative media agency.
  • Proven experience managing and developing junior team members.
  • Exceptional written, verbal, and presentation skills; able to craft and deliver concise, strategic media recommendations with confidence.
  • Trusted for sound creative, strategic, and analytical thinking.
  • Strong relationship builder with colleagues, vendors, and clients.
  • Proficient in media research tools with a clear understanding of their capabilities and limits.
  • Confident advocate for bold, innovative, and transformative ideas.
  • Strong critical thinking and analytical abilities; adept at applying insights to strategy and storytelling.
  • Solid command of media math and data integration in planning.
  • Skilled at translating consumer insights into actionable strategies.
  • Experienced, fair, and effective negotiator.
  • Detail-oriented and organized under pressure.

Benefits

We take care of you

  • Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
  • We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
  • Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
  • The salary range is $75,000 - $80,000 per year.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

Skills Required

  • Minimum 2 years of experience as a Media Planner or Senior Planner in a creative media agency
  • Proven experience managing and developing junior team members
  • Exceptional written, verbal, and presentation skills
  • Proficient in media research tools and understanding of their capabilities and limits
  • Strong analytical abilities and solid command of media math and data integration in planning
  • Experience with ad servers for analysis, optimization, and troubleshooting
  • Experience negotiating with buying teams and media partners
  • Ability to build and maintain strong vendor and client relationships
  • Ability to map customer journeys and apply consumer insights to strategy
  • Detail-oriented and organized under pressure
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The Company
HQ: New York, NY
63 Employees
Year Founded: 2010

What We Do

Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.

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