The Role
Develops, launches, and optimizes Facebook advertising campaigns for search arbitrage websites. Responsibilities include audience segmentation, creative and placement testing, performance analysis, budget and ROAS optimization, conversion tracking, retargeting, competitor research, and monitoring advertising trends. The role uses metrics such as CTR, CPC, CPM, ROI, ROAS, and conversion rates to improve traffic quality, cost efficiency, and campaign profitability.
Summary Generated by Built In
About Adsparkx:
Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands.
Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/
Job Title: Media Analyst- Search Arbitrage
Job Location: Sector 66, Gurugram, Haryana
Employment Type: Full Time
Experience Required: 7-10 years
- Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement.
- Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments.
- Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality.
- Audience Research and Segmentation: Identify high-value target audiences using Facebook's advanced targeting features. Test and refine audience segments based on performance.
- A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes.
- Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities.
Technical Skills
o Facebook Ads Manager Expertise: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns.
o Pixel Setup and Management: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting.
o Campaign Optimization Tools: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms.
o Ad Placement Strategies: Understanding of Facebook's placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively.
o Data Analysis and Reporting: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance.
o A/B Testing Proficiency: Experience running tests for ad creatives, audiences, and placements to determine what works best.
o Performance Monitoring: Consistent tracking of KPIs and actionable insights to improve campaign outcomes.
o Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives action.
o Graphic Design Knowledge: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals.
o Video Editing: Understanding of short-form video content creation for ads (e.g., Reels and Stories).
o Understanding User Intent: Creating content that aligns with the user’s journey and intent.
o Audience Research: Ability to define, segment, and target audiences using Facebook’s advanced targeting features.
o Retargeting Strategies: Experience in setting up retargeting campaigns for lapsed or high-intent users.
o Competitor Analysis: Researching competitors’ ad strategies to identify gaps and opportunities.
o Trend Awareness: Staying updated on Facebook ad trends, algorithm changes, and best practices.
Skills Required
- 7-10 years of relevant experience
- Expertise with Facebook Ads Manager for campaign setup, management, and analysis
- Ability to implement and troubleshoot Facebook Pixel for conversion tracking and retargeting
- Familiarity with Google Analytics, heatmaps, and third-party ad optimization platforms
- Understanding of Facebook ad placement options, including News Feed, Stories, and Audience Network
- Ability to analyze CTR, CPC, CPM, ROAS, ROI, and conversion rates
- Experience conducting A/B tests for ad creatives, audiences, and placements
- Ability to monitor KPIs and derive actionable performance insights
- Ad copywriting skills
- Basic graphic design skills or experience with Canva, Photoshop, or Illustrator
- Understanding of short-form video content creation for ads
- Understanding of user intent and customer journey alignment
- Audience research, segmentation, and targeting experience
- Experience developing retargeting strategies
- Competitor analysis experience
- Awareness of Facebook advertising trends, algorithm changes, and best practices
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The Company
What We Do
Adsparkx Media is a global performance marketing agency and MarTech organization headquartered in India. It helps brands acquire high-quality, engaging users through data-driven strategies and customized digital experiences. Its services include affiliate marketing, branding, e-commerce, lead generation, and programmatic media buying. The company operates internationally and positions itself as an ad-tech specialist focused on measurable growth and long-term brand partnerships.
