Senior Marketing Manager

Posted 2 Days Ago
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İstanbul, Fatih, İstanbul, TUR
In-Office
Senior level
Food • Music • Sports
The Role
Leads marketing operations transformation across Asia, improving processes, workflows, efficiency, transparency, and performance measurement. Partners with local markets, regional leadership, bottlers, and global brand teams to execute roadmaps, drive market share growth, and support Monster, Burn, and Predator portfolios in Turkey. Manages a marketing team and oversees change initiatives, stakeholder relationships, documentation, and marketing performance metrics.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As the Senior Marketing Manager, you will lead marketing operations transformation across the Asia region, driving process excellence, operational efficiency, and greater visibility across the organization. This role is focused on identifying gaps, streamlining workflows, and implementing scalable solutions that empower teams to move faster, execute stronger, and deliver best-in-class marketing performance.

Turkey is one of the largest and most strategically important energy drink markets in West Asia, playing a critical role in the region's growth agenda. You will be responsible for accelerating business performance across the Monster, Burn, and Predator portfolios, partnering closely with cross-functional teams to strengthen execution, unlock growth opportunities, and drive market share gains.

The Impact You'll Make:
  • Drive change management within the Asia Marketing organization by assessing existing marketing processes, identifying areas for improvement in the workflows and development of the implementation roadmap. 
  • Leads the market agenda by working closely with the local markets and analyze current local pain points and collaborate with the regional team to identify gaps, and propose improvement strategies to enhance efficiency and productivity across markets. 
  • Ensure transparency across all levels of the organization, at every stage of implementation to ensure compliance towards process optimization that does not disrupt local market deliverables. 
  • Develop roadmap with clear milestones, and ensuring clear documentation throughout the exercise for consistency, clarity, and accountability across processes, while building the knowledge base within the marketing organization. 
  • Define metrics to measure the success of change initiatives and report on progress, proposing adjustments as needed. 
  • Build and maintain key relationships: Develop strong partnerships with partners, external, and internal stakeholders to support marketing objectives and cultural relevance. Serves as the key link between the bottler, regional leadership, and global brand teams.
  • Manages a marketing team.
Who You Are:
  • Prefer a Bachelor's Degree in the field of --Marketing, Communications, or related field of study.
  • Additional Experience Desired: Between 6 - 8 years of experience in strategic planning, budget management, and tracking of marketing performance metrics.
  • Additional Experience Desired: Between 6 - 8 years of experience in marketing coordination, trade marketing, and event
    execution.
  • Computer Skills Desired: Proficient in using Microsoft Office (Words, PowerPoint, Excel).
  • Preferred Certifications: Sales & Marketing Executives International (SMEI) certificate desired.
  • Additional Knowledge or Skills to be Successful in this role: Prior experience in Fast-Moving Consumer Goods (FMCG) or beverage industry. Familiarity with action sports, music, gaming, and lifestyle marketing.

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Skills Required

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 6–8 years of experience in strategic planning, budget management, and tracking marketing performance metrics
  • 6–8 years of experience in marketing coordination, trade marketing, and event execution
  • Proficiency with Microsoft Office, including Word, PowerPoint, and Excel
  • Sales & Marketing Executives International (SMEI) certificate
  • Prior experience in the fast-moving consumer goods or beverage industry
  • Familiarity with action sports, music, gaming, and lifestyle marketing

Monster Energy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.

  • Healthcare Strength — Health coverage is described as comprehensive, with employer‑paid medical, dental, vision, life, and disability for full‑time employees, plus telemedicine and an EAP. Feedback suggests these offerings are a notable strength within the overall package.
  • Retirement Support — Retirement support includes a 401(k) plan with company matching as outlined in filings, alongside pretax and Roth options. This is consistently presented as part of a competitive package for full‑time roles.
  • Leave & Time Off Breadth — Time off includes paid vacation/holidays and volunteer time off, complemented by additional program perks listed in company materials. These benefits expand the package beyond core insurance and retirement elements.

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The Company
HQ: Corona, CA
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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