Senior Marketing Manager

Posted 2 Days Ago
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West Hollywood, CA, USA
In-Office
Senior level
Professional Services • Consulting
The Role
Manage online marketing strategy and execution, with emphasis on display advertising, media buying, analytics, and growth opportunities. Responsibilities include managing ad networks, DSPs, RTB campaigns, affiliate and publisher partnerships, creative and landing page testing, campaign analysis, reporting, and process improvement. The role collaborates with design, product, business development, reporting, and analytics teams while managing partner relationships and performance optimization.
Summary Generated by Built In
Company Description

Bristol Bates is an international business consulting/management firm that specializes in strategic growth initiatives, management advisory services and joint venture operating partnerships. Our team is diverse and serves as subject matter experts bringing years of expertise advising senior level management and executive teams. We provide core and ancillary business services to a myriad of clients across multiple sectors. 

As a company we own and have partnerships in various businesses and verticals, some we’ve built and others we’ve developed as equity partners.

Job Description

We are seeking a Marketing Manager who is versed and experienced in the fast-paced online space, has a strong background in analytics and applied knowledge of display campaign management and media buying. They should also have exposure to other forms of marketing such as managing affiliate partnerships and paid social media campaigns.  The Marketing Manager will be involved with all aspects of online marketing including: strategy and execution of online marketing campaigns, partnership management, data analysis, creative/landing page development and testing, as well as project administration.

  • Must have hands-on experience with various ad networks, DSPs, and real-time bidding best practices.
  • Drive strategy and identify new opportunities for growth of the display marketing channel
  • Ability to define and build new business processes that improve efficiency and effectiveness
  • Collaborate with design team to develop creative concepts and campaign assets
  • Analyze campaign data, identify actionable opportunities, and measure and report on performance
  • Manage partner/publisher relationships and work with internal Product, Business Development, Reporting, and Analytics team

Qualifications

  • 5+ years’ experience and proven track record in online marketing
  • Solid understanding and practice of direct response techniques
  • Experience working with large data sets and complex analysis
  • Advanced Excel and analytical skills required
  • An excellent multi-tasker, communicator, and extremely detail oriented
  • Able to thrive in an entrepreneurial environment characterized by growth and change
  • Self-starter, ambitious, creative, team player
  • 2 years of marketing experience for mobile apps
  • Strong communication skills
  • Strong industry knowledge and background

Additional Information

Perks include offers fully paid benefits and all benefits of working with a technology-based company that embraces the entrepreneurial spirit

  • Company-paid Medical/Dental/Vision 
  • Tuition reimbursement
  • Paid Time Off
  • Gym Membership
  • Onsite amenities include unlimited snacks/drinks, catered lunches, yoga classes, and of course, the ability to bring your dog to work!
  • Start-up feel but a team of 200+ employees, backed by Goldman Sachs. 

Skills Required

  • 5+ years of experience in online marketing with a proven track record
  • Hands-on experience with ad networks, DSPs, and real-time bidding best practices
  • Understanding and practical experience with direct response marketing techniques
  • Experience working with large data sets and conducting complex analysis
  • Advanced Microsoft Excel and analytical skills
  • 2 years of marketing experience for mobile apps
  • Strong communication skills
  • Strong industry knowledge and background
  • Ability to multitask and maintain strong attention to detail
  • Ability to work effectively in an entrepreneurial, growth-oriented environment
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The Company
200 Employees
Year Founded: 2001

What We Do

Bristol & Bates is an international management consulting firm focused on strategic growth initiatives, management advisory services, and joint-venture operating partnerships. For more than two decades, it has helped public agencies, healthcare organizations, nonprofits, investors, and private companies navigate important decisions through executive advisory, governance, organizational strategy, fractional executive leadership, executive search, and transformational consulting designed to strengthen institutions and deliver measurable results.

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