Senior Marketing Analytics Manager

Posted Yesterday
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New York, NY, USA
Hybrid
155K-209K Annually
Senior level
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
Analyze global performance marketing campaigns, measure media-spend impact, develop data-driven user-growth strategies, define marketing KPIs, and transform complex data into actionable insights. The role partners with data science and marketing technology teams, shapes backend data design, and builds dashboards in tools such as Tableau. Candidates need strong SQL, marketing analytics, data visualization, communication, and analytical skills, with occasional statistical programming experience preferred.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role...

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.

🧠  You will...

  • Create data-driven insights about the impact of our global performance marketing campaigns
  • Develop new approaches to grow our user base through data-driven marketing optimization
  • Partner with our data science team to better understand our new user cohorts and user behaviors
  • Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
  • Mold data from multiple sources to answer key strategic marketing questions
  • Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
  • Bridge analytics and marketing, speaking both languages

✅  You have...

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Demonstrated strong intellectual curiosity
  • Able to work in our New York office

 

⭐  Exceptional candidates will have...

  • Hands-on experience running and optimizing digital app install campaigns
  • Expertise working with R, Python, or  other statistical software
  • An impressive Duolingo XP or streak!

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range:
$154,700$209,300 USD

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
Job Alerts: Sign up for job alerts here.
Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Skills Required

  • Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM field
  • Experience as a marketing analyst working with data from digital campaigns
  • Experience using data to inform strategic campaign decisions
  • Ability to condense complex concepts and analysis into clear, concise takeaways that drive action
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested databases
  • Proficiency with data visualization tools such as Tableau or Data Studio
  • Strong intellectual curiosity
  • Ability to work in the New York office
  • Hands-on experience running and optimizing digital app install campaigns
  • Expertise with R, Python, or other statistical software

Duolingo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.

  • Fair & Transparent Compensation Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
  • Healthcare Strength Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
  • Leave & Time Off Breadth About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.

Duolingo Insights

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The Company
HQ: Pittsburgh, PA
670 Employees
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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