Senior Manager, Integrated Marketing

Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. We believe that students can achieve more than they imagine. Each Spring school offers a carefully designed program led by expert educators who cultivate academic excellence, student independence, and a lasting love of learning. Our tuition-funded model allows our schools to create an open, transparent culture and a strong community, without the distractions of fundraising. We are building our network of schools to bring our distinctive approach to inspiring students to more families across America.

Senior Manager, Integrated Marketing – Spring Education Group

Remote within the United States; West Coast location preferred. 

About Spring Education Group

Spring Education Group is a leading network of private schools serving students from preschool through 12th grade. Across our family of schools, we are committed to providing exceptional educational experiences that inspire students to reach their full potential.

Our Independent K–12 (IK12) Marketing team supports a diverse portfolio of independent schools by creating compelling marketing campaigns that convey each school’s distinctive story, reinforce our premium brand positioning, and strengthen enrollment.

We are seeking a strategic, hands-on marketer who is equally passionate about social media storytelling and digital performance. This opportunity is ideal for someone who can build online communities, drive brand engagement and sentiment, and turn day-to-day marketing into measurable growth in awareness and enrollment.

About the Role

The Senior Manager, Integrated Marketing will lead social media strategy, partner on digital directory and local search initiatives, and execute integrated marketing campaigns across the IK12 school portfolio. This role combines strategic direction with hands-on content development, campus support, and performance analysis to strengthen our school brands and drive awareness, inquiries, tours, and enrollment. The role will also strengthen YouTube as a storytelling channel, showcasing each school’s distinctive brand, community, and educational experience. 

You will partner closely with marketing, digital, paid media, enrollment, and operations teams; school leaders and campus staff; creative partners; and external partners to create content and marketing materials that inspire current and prospective families.

This is a hands-on role for someone who enjoys deep collaboration, developing content while influencing strategy, managing channels, analyzing performance, and supporting a wide range of marketing initiatives across the funnel. The Senior Manager, Integrated Marketing will also keep projects on track, manage competing priorities, and ensure deadlines are met, taking clear ownership of deliverables and driving initiatives from planning through execution and measurement.

Key Responsibilities

Social Media Strategy

• Develop and execute a portfolio-wide social media strategy for the IK12 schools, informed by audience research, best practices, competitive benchmarking, school pillars and values, and enrollment priorities
• Partner with 50+ schools to guide leaders and campus teams in creating content and driving engagement, providing playbooks, best practices, and coaching
• Develop social media guidelines that preserve each school’s distinctive voice while maintaining alignment with brand standards, school values, and premium positioning. 
• Evaluate and recommend social media management, scheduling, reporting, and listening platforms, and partner with relevant teams to implement selected tools. 
• Develop a KPI and metrics reporting system that helps the IK12 teams and schools track engagement and its contribution to enrollment
• Build a shared editorial calendar aligned with enrollment cycles, school events and campaign priorities
• Provide strategic oversight of the portfolio’s social presence; guide and support day-to-day posting, community management, and moderation across individual social channels
• Develop recommendations to strengthen YouTube as part of the portfolio’s social media strategy, including channel best practices, video content planning, audience engagement, and performance measurement

Campaign Content

• Create social content for key moments in enrollment calendars, such as Open House and Back to School, that schools can adapt and utilize
• Partner with the Senior Creative Lead and creative partners to develop campaign assets, templates, and content that strengthen engagement and brand perception
• Support schools in sourcing and curating authentic stories and user-generated content, ensuring alignment with brand standards and school policies for student images and permissions

Paid and Digital Media Support

• Support the planning, launch and optimization of paid social and other digital media campaigns in partnership with the media team
• Recommend creative, audience targeting and budget adjustments based on performance data
• Help ensure messaging and branding are aligned across paid, owned and earned channels
• Partner with the media and digital teams to identify opportunities to amplify high-performing social and video content
• Partner closed with digital marketing on directory strategy for Yelp, Google Business Pro, Niche, Winnie, school-search directories, and other online platforms
• Use directory and local search insights to identify opportunities that increase visibility and inquiries

Photography and Video Support

• Support photography and video productions across select IK12 campuses
• Develop creative concepts, shot lists, and visual direction for photo and video shoots
• Collaborate with photographers and videographers to ensure assets align with campaign objectives and brand standards
• Coordinate video editing, motion graphics, and multimedia production with creative partners, providing direction and feedback to ensure alignment with campaign objectives and brand standards

Integrated Marketing

• Collaborate with the marketing team to develop and execute integrated campaign assets and marketing materials that drive awareness, engagement and enrollment
• Support additional marketing initiatives across the portfolio based on business needs and team priorities
• Take ownership of assigned initiatives, proactively coordinating stakeholders, deliverables, and timelines from planning through execution and measurement

Analytics and Reporting

• Establish a consistent reporting framework to track social media, directory, and digital channel performance, connecting engagement and traffic to inquiries, tours, and enrollment where attribution is available
• Develop performance reports and share insights and recommendations with marketing leadership and school stakeholders
• Use data to continuously test, learn and optimize strategy and content

Innovation

• Stay current on social media trends, platform changes, local search best practices, AI-powered tools, and emerging technologies.
• Consistently introduce fresh ideas that elevate the performance and creativity of the IK12 Marketing team
• Stay informed about YouTube trends, evolving video formats and platform best practices, proactively recommending new approaches to strengthen storytelling and engagement

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Seven or more years of professional marketing experience, with significant experience managing social media for multiple brands or locations, preferably within an in-house marketing department or agency
• Demonstrated success developing social media strategies and content that drive measurable engagement and business results
• Working knowledge of paid social advertising and digital media, with experience collaborating with media teams or agency partners on campaign planning and optimization. 
• Strong analytical skills, including experience building performance reports and translating data into recommendations
• Experience developing and optimizing YouTube channels
• Experience within the education, lifestyle, hospitality, or consumer-brand sectors is a plus

Technical Skills

Experience with the following tools or comparable platforms: 

• Social media management, scheduling, and reporting platforms, such as Sprinklr, Hootsuite, or Sprout Social 
• Meta Business Suite and native platform tools for Instagram, Facebook, YouTube and LinkedIn
• Online listing and reputation management, such as Yext or Birdeye
• Google Workspace, including Google Slides, Docs, Sheets, and Drive
• Microsoft Office, including PowerPoint
• Familiarity with AI-powered tools that support content planning, marketing workflows, and creative collaboration 

What Makes You Successful

You are:

• A strategic storyteller with strong marketing and community-building instincts
• A collaborative communicator who builds trusting relationships with internal and external partners
• Passionate about building premium brands and meaningful customer experiences
• Highly organized and capable of managing multiple priorities in a fast-paced environment
• Data-driven and curious, continually testing, learning, and optimizing
• Accountable and proactive, taking ownership of responsibilities, deliverables and outcomes
• Comfortable working independently in a remote environment while collaborating effectively across distributed teams

What We Offer

We offer a comprehensive benefits package to our full-time employees, including:

• Medical, dental, and vision insurance
• Paid holidays and sick days
• 401(k) plan with company match
• Tuition discounts for your children
• Professional development
• Education reimbursement and partnerships