Senior Manager, Engineering - Martech

About the role
A Place for Mom's Martech stack is how we understand, reach and respect the families we help. Today it's spread across tools and teams: Segment for event collection, Customer.io for messaging, PostHog, Amplitude and Optimizely for analytics and experimentation, Marketo for marketing automation, and our cookie and consent layer.
You'll be the bridge between Engineering and Marketing. You'll own the Martech architecture and roadmap and lead the consolidation into one well-architected platform: one clean event stream, one view of consent and Do Not Contact (DNC) status, and fewer overlapping tools. This role has no direct reports. You'll lead through influence, working with engineering teams who build the work and with Marketing, Product, Data and Legal who depend on it.
What you’ll do

• Set the target architecture for Martech and drive the consolidation plan: which tools stay, which retire, and in what order

• Act as the single point of contact between Marketing and Engineering: turn marketing needs into clear technical requirements, and explain engineering trade-offs in business terms

• Serve as the administrator for the Martech platforms (Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo and the consent platform): user access and roles, workspace and project setup, API keys and integrations, SSO, configuration changes, and audit trails

• Own Segment as the event backbone: tracking plan, schemas, data quality, and clean routing to Customer.io, PostHog, Amplitude, Optimizely, Marketo and Databricks

• Lead the Customer.io and Marketo strategy, including consolidating overlapping journeys, audiences and integrations, and migrating off duplicate tools where it makes sense

• Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely: decide which tool owns which job, align event definitions and identity, and retire overlap

• Own cookie and consent management end to end: the consent banner, tag governance, consent and DNC events across systems, and compliance with CCPA/CPRA, TCPA and state privacy laws

• Unify customer identity across tools so a family is one person, not five records

• Work with engineering managers and their teams to plan, prioritize and deliver Martech work, and hold a high bar for quality through design and code reviews

• Track and reduce Martech vendor spend, and manage licenses, vendor relationships and renewals

• Build monitoring for silent failures, such as dropped events, broken syncs and consent mismatches

Must have

• 8+ years in software engineering or Martech engineering, with a track record of leading cross-team technical work without direct authority

• Experience working directly with marketing teams, and the ability to speak both marketing and engineering

• Hands-on admin experience with Martech platforms, including user and role management, SSO, integrations and access controls

• Hands-on experience with a customer data platform (Segment or similar), including tracking plans, identity resolution and downstream destinations

• Experience running marketing automation and messaging platforms such as Customer.io, Marketo, Braze or Iterable

• Experience with product analytics and experimentation tools such as PostHog, Amplitude and Optimizely

• Working knowledge of cookie and consent management (OneTrust, Ketch, Osano or similar) and of privacy rules such as CCPA/CPRA, TCPA and GDPR

• A track record of consolidating or migrating tools with little disruption to the business

• Strong system design skills across APIs, event-driven integrations and cloud platforms (AWS preferred)

• Clear written communication, and comfort working with marketers, product managers and lawyers as well as engineers

Nice to have

• Experience in healthcare, senior care or another regulated consumer business

• Experience feeding Martech data into a warehouse or lakehouse (Databricks, Snowflake)

• Experience with server-side tagging and first-party data collection

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.