The Role
Own the full email and SMS lifecycle marketing program, including strategy, campaign deployment, automations, segmentation, personalization, testing, content calendars, and performance analysis. Drive retention, first-purchase conversion, subscriber growth, and revenue while managing deliverability, list health, and privacy compliance. Collaborate with creative, ecommerce, data, and acquisition teams to ensure consistent customer journeys and optimize results across campaigns and automated flows.
Summary Generated by Built In
SENIOR MANAGER, EMAIL & SMS MARKETING
Madhappy is a Los Angeles-based clothing brand made for a community of optimists, born in 2017. Madhappy uses apparel, events, and experimental retail spaces – including its permanent flagship in West Hollywood – to explore a personal expression as a means to an improved state of mind. Its own seasonal stores – with past and present locations including New York City (Soho), Aspen, Miami, East Hampton, and Tokyo – are each designed to reflect their site, while still sharing the brand’s DNA. The brand currently produces a selection of ever-evolving, evergreen classic styles, seasonally available collections and collaborations. Madhappy supports research and awareness in mental health through The Madhappy Foundation (a 501c(3) non-profit) and writes Local Optimist, a print magazine. Each to celebrate us as works-in-progress, and the personal and collective expression that is a part of that.
About the Role
We're looking for a strategic and hands-on Senior Manager of Email & SMS Marketing to fully own our lifecycle programs and drive customer retention, first-time purchase conversion, and overall revenue through best-in-class lifecycle marketing strategies.
As the Senior Manager of Email & SMS Marketing, you'll be responsible for building and executing the full lifecycle marketing calendar—from strategy to deployment to analysis. You’ll work closely with our creative, ecomm, and data teams to develop campaigns, optimize automations, and improve performance through testing and personalization.
You should be equal parts strategic thinker and tactical executor—with strong creative instincts, sharp analytical skills, and a deep understanding of what drives retention and conversion.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
● Own the end-to-end Email & SMS strategy, execution, and performance across Klaviyo (or current ESP/SMS platforms)
● Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalization, and A/B testing
● Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams
● Continuously test and optimize: subject lines, send times, templates, CTAs, segmentation strategies, and more
● Analyze performance metrics (open rate, CTR, CVR, unsubscribes, revenue) and translate insights into actionable improvements
● Manage list health, deliverability, and compliance with privacy laws (GDPR, TCPA, etc.)Ideate and implement strategies to grow both email and SMS subscriber lists
● Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency
Qualifications
● 4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce
● Deep experience with Klaviyo (or similar ESP/SMS tools)Strong analytical skills; confident using data to drive decisions
● Experience developing and executing lifecycle strategies and customer segmentation
● Highly organized with the ability to manage multiple campaigns, deadlines, and calendars
● Creative eye and strong collaboration instincts
● Self-starter who can take full ownership of a channel and drive measurable growth
Nice to Have
● Experience in fashion/apparel or consumer goods
● Shopify ecosystem familiarity
● Knowledge of deliverability best practices and compliance standards
Benefits
● 15 days PTO, and 9 days sick pay annually
● Paid holidays
● Health, dental, and vision insurance with 75% premium coverage by Madhappy
● Retirement plans available$600 quarterly health stipends
● Employee discount and early access to products
$90,000 - $120,000
About Madhappy
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About Local Optimist
Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.
About The Madhappy Foundation
The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.
Learn more here.
Skills Required
- 4–6+ years of experience in email and SMS marketing, ideally in direct-to-consumer or ecommerce
- Deep experience with Klaviyo or similar email service provider and SMS marketing tools
- Strong analytical skills and ability to use data to drive decisions
- Experience developing and executing lifecycle marketing strategies and customer segmentation
- Highly organized, with the ability to manage multiple campaigns, deadlines, and calendars
- Creative eye and strong collaboration skills
- Self-starter able to take ownership of a marketing channel and drive measurable growth
- Experience in fashion, apparel, or consumer goods
- Familiarity with the Shopify ecosystem
- Knowledge of email deliverability best practices and compliance standards
- Must be based in or willing to relocate to Los Angeles
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The Company
What We Do
In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have.
