Senior Integrated Marketing Associate

Posted 5 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Other
The Role
Supports brand and product marketing campaigns in China, including consumer insights, surveys, brand strategy, campaign execution, marketing roadmaps, creative briefs, retail events, in-store communications, and PR initiatives. Collaborates with global, cross-functional, creative, retail, e-commerce, marketplace, partnership, and agency teams to deliver locally relevant brand communications and achieve business goals.
Summary Generated by Built In

Job description:

  • Support development of marketing plans for brand & product campaigns.
  • Partner with global team for campaign adoption and execution.
  • Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.
  • Support marketing roadmap and calendar to orchestrate CN brand & consumer journey
  • Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.
  • Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners.
  • Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.
  • Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.

Qualifications

  • 3-5 years of experience in brand marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities, with experience working across global teams.
  • Experience in fashion, lifestyle, or luxury brands preferred.

Skills Required

  • 3-5 years of experience in brand marketing
  • Strong analytical and problem-solving skills
  • Excellent communication and teamwork abilities
  • Experience working across global teams
  • Experience in fashion, lifestyle, or luxury brands

CASETiFY Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.

  • Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
  • Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
  • Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.

CASETiFY Insights

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The Company
HQ: Los Angeles, CA
340 Employees
Year Founded: 2011

What We Do

Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.

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