Wall photos. Self-watering plants. Smart lighting.
Loved by millions. Growing fast. Built lean.
Photos is the product that started it all - and our largest business, generating over $150M a year.
Now we’re looking for the person who can find its next chapter of growth.
You’ll be the Growth Lead for Core Photos - the marketing owner of our flagship product.
This is a proven, scaled business. The opportunity isn’t to find product-market fit. It’s to look at a $150M+ product and ask: where does the next meaningful wave of growth come from?
A new channel. A creative breakthrough. A new audience. A smarter offer. A better way to tell the story. Or something we haven’t thought of yet.
You’ll set the growth strategy, decide where to place the bets, and turn them into reality.
You’ll work as part of a small, high-ownership team alongside Business, Product, Creative, and Engineering - bringing the marketing and growth perspective into how the product evolves, not just how it is promoted.
This is a role for someone who thinks like a builder: someone who doesn’t just execute growth plans, but designs them.
What You’ll Do- Own the growth strategy and marketing plan for Core Photos
- Identify and unlock new channels, audiences, and growth opportunities
- Design and lead major growth initiatives from idea to scale
- Own significant marketing budgets and decide where they create the most impact
- Partner deeply with Creative to develop ideas and messaging that actually move people
- Work with Product and the broader team to connect marketing insights with the product experience
- Use data to understand what’s working, make fast decisions, and scale what wins
- Continuously experiment - new channels, new angles, new mechanics
- Builder mindset. You’ve either built or meaningfully scaled a consumer product, growth engine, or business. You think in systems, not campaigns.
- Growth judgment. You know how to find opportunities, prioritize them, and turn them into real business impact.
- Marketing depth. You understand performance, channels, creative, audiences, and unit economics, not just one layer of it.
- Creative instinct. You know that great growth often starts with a great idea, not a dashboard.
- Business thinking. You optimize for revenue and profitable growth, not vanity metrics.
- Analytical sharpness. You use data to form opinions, challenge assumptions, and make decisions.
- Ownership. You move from strategy to execution without waiting for someone else to connect the dots.
- Speed. You test, learn, decide, and iterate quickly.
It’s a chance to own the growth agenda for Mixtiles’ largest product, and shape how much bigger it can become.
Skills Required
- 0->1 growth experience, especially in mobile apps
- Deep knowledge of user acquisition strategy, execution, and scaling
- Strong campaign and budget management skills
- Proven ability to work with creatives to produce high-performing ads
- Fluent in attribution, mobile analytics, and performance metrics
- Experience with Appsflyer
- Experience with Web2App implementations
- Ability to optimize for revenue (LTV/ROAS), not just CPI
What We Do
Mixtiles is on a mission to create homes people love. We started by developing the easiest way to get photos out of your smartphone and onto your walls and expanded to delivering artwork, plants that live forever, a whole home design AR app, IoT and more. Mixtiles manufactures and delivers over a million(!) physical products monthly to happy customers in the US and Europe. We rely heavily on software engineering, generative AI, AR/VR/XR technologies, industrial/digital design, marketing and manufacturing know-how to get this done. We are one of the largest & fastest growing consumer startups in Israel. Our products: Mixtiles: https://www.mixtiles.com/ Mixtiles Art (Marketplace): https://mixtiles.com/art Easyplant: https://easyplant.com/ Around (XR): https://apps.apple.com/us/app/around-reality-design/id1568933882 ~~~ Techie with an entrepreneurial mindset? Check us out here: https://mixtiles.dev/ Product Designers, this one's for you: https://shorturl.at/djsDM Wanna join us? Our team is small relative to the size of our business and each member drives a lot of impact. We work in small groups with smart & resourceful individuals, and believe in bottom-up innovation. We also prioritize a fun and collaborative work environment. We're seeking passionate engineers, designers, product managers & marketeers to join us and become part of something special
