Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: As our Senior Global Marketing Director, you'll own the strategy and execution behind how Huda Beauty shows up globally, from major product launches to the campaigns that turn cultural moments into commercial results. You'll lead a high-performing global marketing team, partner closely with Creative, Social, PR, Influencer, Media and Retail to deliver integrated work, and act as a trusted strategic partner to senior leadership and our founder in a fast-moving, founder-led environment.
Essential Duties and Responsibilities:
- Own and drive the global marketing strategy and annual marketing calendar.
- Lead major product launches and 360 campaigns from strategy through execution.
- Translate brand strategy into clear consumer propositions, storytelling and activation plans.
- Partner closely with Creative, Social, PR, Influencer, Media, E-commerce, Retail and VM teams to deliver integrated campaigns.
- Ensure marketing plans balance brand equity, cultural impact and commercial conversion.
- Use consumer, cultural and business insights to identify growth opportunities and sharpen marketing decisions.
- Drive global consistency while allowing markets to adapt plans to local consumer and cultural nuances.
- Partner with regional teams and key markets to improve launch excellence and execution.
- Own marketing performance reviews, campaign KPIs and post-launch learnings.
- Build stronger marketing processes, prioritization and ways of working across the organization.
- Lead, coach and develop a high-performing global marketing team.
- Act as a strong strategic partner to senior leadership and the founder, operating effectively in a fast-moving, founder-led environment.
Requirements
- Significant senior marketing experience within beauty, fashion, luxury, consumer or culturally relevant brands.
- Strong track record leading global brand strategy and large-scale product launches.
- Deep understanding of modern marketing across brand, social, creators, PR, media, retail and e-commerce.
- Strong commercial mindset with the ability to connect marketing activity to consumer behavior and business performance.
- Highly culturally aware, with a strong understanding of beauty, pop culture and emerging consumer trends.
- Strategic thinker who is equally comfortable getting into the detail and driving execution.
- Strong storyteller with excellent communication and influencing skills.
- Experience working across global markets and complex cross-functional organizations.
- Strong leadership skills with the ability to create clarity, accountability and momentum.
- Comfortable with ambiguity, speed and the dynamics of a founder-led business.
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Skills Required
- Significant senior marketing experience in beauty, fashion, luxury, consumer, or culturally relevant brands
- Track record leading global brand strategy and large-scale product launches
- Deep understanding of brand, social, creator, PR, media, retail, and e-commerce marketing
- Strong commercial mindset connecting marketing activity to consumer behavior and business performance
- Strong cultural awareness and understanding of beauty, pop culture, and emerging consumer trends
- Strategic thinking combined with detailed execution capability
- Strong storytelling, communication, and influencing skills
- Experience working across global markets and complex cross-functional organizations
- Strong leadership skills, including creating clarity, accountability, and momentum
- Comfort with ambiguity, speed, and founder-led business dynamics
What We Do
Here at Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that we can inspire you to find your magic! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we’re fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! “ I have been a blogger, I have created social content, I have worked as a makeup artist, I have worked with manufacturers to create products in the lab, and I am the face of a brand. My experience in the industry has allowed me to really appreciate and understand the industry and look at it from different angles.” – Huda Kattan, Founder and Chairwoman. If you would like to join our Huda Beauty family, please find our live vacancies on our Jobs page.
