Senior E-Commerce & Web Operations Manager

Posted Yesterday
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San Francisco, CA, USA
In-Office
130K-170K Annually
Senior level
Other • Robotics
The Role
Own and scale Ouster’s B2B e-commerce channel and corporate web presence. Responsibilities include launching and operating a Shopify store, managing product catalogs, pricing, promotions, conversion campaigns, KPIs, site consolidation, SEO-preserving migrations, Sanity CMS development, and agency partners. The role collaborates with product, sales, IT, legal, finance, support, and international teams to increase self-service revenue and accelerate digital execution.
Summary Generated by Built In

At Ouster, we build sensors and tools for engineers, roboticists, and researchers, so they can make the world safer and more efficient. We've transformed LIDAR from an analog device with thousands of components to an elegant digital device powered by one chip-scale laser array and one CMOS sensor. The result is a full range of high-resolution LIDAR sensors that deliver superior imaging at a dramatically lower price. Our advanced sensor hardware and vision algorithms are used in autonomous cars, drones and many other applications. If you’re motivated by solving big problems, we’re hiring key roles across the company and need your help!
Role Overview

 

We are seeking an execution-focused Senior E-Commerce & Web Operations Manager to co-own the delivery of our web store platform and manage our corporate digital presence as we grow our direct online channel.

 

In this role, you will be the commercial and operational engine behind our direct online sales channel. You will adopt and scale the proven webstore playbook established by our Stereolabs team, drive self-service adoption for our REV8 sensors and accessories, and rigorously manage our corporate website (Ouster.com) and agency partners to ensure high efficiency, minimal scope creep, and fast execution. Your work will enable Ouster to reach and support customers around the world we previously couldn't serve.

 

This is an individual contributor role, partnering closely with cross-functional teams, our Stereolabs team in Paris, and external agency and implementation partners.

 

Responsibilities

 

Webstore Ownership & GTM Execution

  • Co-Own Project Delivery: Partner with cross-functional teams (Product Strategy, Sales, IT, Legal, Audit, Finance, and Support) to help deliver our webstore launch in a phased approach, then drive the store's day-to-day operations after go-live.
  • Playbook Execution: Adopt and adapt the operational e-commerce workflow from our Stereolabs team (Paris) using Shopify and our implementation partner.
  • Catalog Management: Own SKU onboarding, implementation of pricing and promotions (in partnership with sales and product strategy), bundles, datasheets, and customer-facing descriptions for Ouster REV8 sensors, cables, and components. This includes managing ongoing changes to SKUs, pricing, and product content as applicable.
  • Revenue & Self-Service Growth: Build campaigns and conversion flows to route low-touch, long-tail accounts through self-service e-commerce.
  • Performance Reporting: Define and report on webstore KPIs (traffic, conversion, order volume, self-serve revenue, quote deflection) and use them to prioritize improvements.
 

Corporate Web Operations & Agency Management (Ouster.com)

  • Website Unification: Lead the consolidation of Stereolabs.com into Ouster.com to streamline our global digital footprint and domain architecture. This includes content migration, redirect mapping, and preservation of search rankings and inbound traffic.
  • Agency & Vendor Management: Directly manage our external web agency partners with strict oversight on scope, deliverables, speed, and budget. Shift routine work in-house and right-size the agency engagement over time.
  • In-House CMS Management: Use Sanity CMS to swiftly build and launch new landing pages, product pages, and digital assets internally without relying heavily on agency development. 
 

Qualifications & Requirements

  • Experience: 5+ years owning e-commerce and/or web operations within B2B Hardware, B2C Consumer Tech, B2B Software, Industrial Tech, Marketplaces, or Semiconductor sectors.
  • E-Commerce Stack: Hands-on admin experience with Shopify / Shopify Plus, product information architecture, catalog management, and checkout flows.
  • Modern CMS & Web Stack: Proven experience with Sanity (or other headless CMS platforms) and managing web design/build projects.
  • Site Migrations: Has led at least one domain consolidation or site migration with SEO preserved.
  • Agency Management: Demonstrated track record of holding creative and technical agencies accountable to strict budgets, SOWs, and delivery timelines, including cutting agency spend or bringing work in-house.
  • Mindset: Pragmatic operator who prioritizes execution and speed-to-market over perfection or unnecessary redesigns.
  • Collaboration: Comfortable working across time zones with teams in the US and France.

The base pay will be dependent on your skills, work experience, location, and qualifications. This role may also be eligible for equity & benefits. ($130,000 - $170,000)
 

We acknowledge the confidence gap at Ouster. You do not need to meet all of these requirements to be the ideal candidate for this role.

 

Ouster is an Equal Employment Opportunity employer that pursues and hires a diverse workforce. Ouster does not make employment decisions on the basis of race, color, religion, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military status, or any other basis protected by local, state, or federal laws. Ouster also strives for a healthy and safe workplace, and prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance, Ouster considers qualified applicants with arrest and conviction records for employment. If you have a disability or special need that requires accommodation, please let us know.

Skills Required

  • 5+ years owning e-commerce and/or web operations in B2B hardware, B2C consumer technology, B2B software, marketplaces, industrial technology, or semiconductor sectors
  • Hands-on administration experience with Shopify or Shopify Plus, product information architecture, catalog management, and checkout flows
  • Experience with Sanity or another headless CMS platform and web design/build project management
  • Experience leading at least one domain consolidation or site migration while preserving SEO
  • Experience managing creative and technical agencies against budgets, statements of work, and delivery timelines
  • Experience reducing agency spend or bringing web work in-house
  • Pragmatic, execution-focused approach prioritizing speed to market
  • Ability to collaborate across US and France time zones
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The Company
HQ: San Francisco, CA
223 Employees
Year Founded: 2015

What We Do

At Ouster, we build digital lidar sensors and perception tools for engineers, roboticists, and researchers so they can make the world safer and more efficient. If you’re motivated by solving big problems, we’re hiring key roles across the company and need your help to build the eyes of autonomy! Check out https://ouster.com/careers/ for open roles.

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