Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.
At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-
company meeting by reinforcing the organizational values that define what it means to be Allied.
- Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day.
- Versatile – Built for change. We strive for continuous improvement; progress, not perfection.
- Meticulous – Do the corners because details matter. Little things done well make big things happen.
- Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen.
- One – We, not me. We always put team first and find every opportunity to reward the assist.
Allied Sports is hiring a Senior Director of Partnership Development to join our fast-growing team in securing commercial revenue for Allied Sports’ newest property client – the UFL. The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN.
The Senior Director of Partnership Development will be a key member of the Allied Sports Partnership Development team with a proven track record for sourcing, pitching, negotiating, and closing large-scale, integrated marketing partnerships on behalf of the UFL.
Responsibilities:
- Responsible for identifying, developing, and closing new business corporate partnerships for the UFL
- Proactively and independently identify and cultivate new corporate partnership opportunities at the regional, national, and global levels
- Play a key role in shaping the go-to-market strategy and lead strategic approach of customized ROI-driven proposals and presentations tailored to UFL partner goals and initiatives
- Lead all elements of the full sales cycle, including prospecting, ideating, pitching, and negotiating to close
- Collaborate with internal Partnership Solutions leads to develop partnership platforms and applicable asset compilations
- Build strong relationships across UFL key stakeholders
- Maintain a robust pipeline of qualified prospects for UFL and consistently meet or exceed individual revenue targets
- Deliver regular sales forecasting and pipeline reporting for Allied Sports internal leadership and UFL property client
Qualifications:
- 7+ years of sales experience with a proven track record in driving high-value, multi-year partnerships with leading brands and properties
- Established connections with senior leaders at top companies across a wide range of industries and geographies
- Ability to develop strong relationships with internal and external stakeholders to work cross-functionally across the agency
- Deep understanding of the Sports & Entertainment landscape with sports property / league or agency experience preferred
- Ability to problem-solve independently and in a group, team environment
- Strong ability to multi-task, managing multiple clients and projects simultaneously
- Excellent time management, relationship, written, and oral communication skills
- Ability to travel and work non-traditional hours as needed (which could include weekends)
Considerations:
- Base salary: $150-160k
- Hybrid schedule for NYC + LA office: 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri)
- Open to a fully remote schedule for potential candidates outside NYC/LA area who have substantial experience and skills.
Skills Required
- 7+ years of sales experience with a proven track record driving high-value, multi-year partnerships with leading brands and properties
- Established connections with senior leaders at top companies across multiple industries and geographies
- Ability to develop strong relationships with internal and external stakeholders and work cross-functionally
- Ability to problem-solve independently and in a team environment
- Ability to manage multiple clients and projects simultaneously
- Excellent time management, relationship-building, written communication, and oral communication skills
- Ability to travel and work non-traditional hours, including weekends, as needed
- Sports property, professional league, or agency experience
What We Do
Allied Sports is a sports marketing agency founded in 2019. Its mission is to help modern marketers respond to the evolution of sponsorship by becoming storytellers. The company focuses on shifting brand partnerships beyond conventional sponsor relationships toward more compelling, story-driven marketing and sports-related engagement, helping organizations create stronger connections with audiences through the power of sports.
