Senior Director, Creative Marketing

Reposted 2 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
228K-342K Annually
Senior level
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
Lead Duolingo's creative vision for marketing, driving culturally resonant campaigns while mentoring a team of creatives and collaborating across departments to enhance brand impact.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role...

We’re looking for a Senior Creative Director to set the creative vision for Duolingo’s brand building and marketing efforts and lead a team that delivers culturally resonant, high‑impact work across campaigns, social, partnerships, and user acquisition. You will raise the creative bar, turn bold ideas into clear concepts, and guide execution from brief through launch—collaborating closely with Brand Marketing and Growth, International Marketing, Product, Design, BD and global agency partners to build an iconic brand with measurable business impact. Reporting to the CMO, this role will lead other creative leaders in the Marketing function.

 

🧠  You will...

  • Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
  • Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
  • Turn great ideas into end‑to‑end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
  • Partner with Brand Marketing to shape briefs, make strategic trade‑offs, and deliver work that’s part of culture and drives brand love and growth.
  • Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe. 
  • Partner with our Country Marketing team to lead and evolve our global agency roster; ensure scopes, standards, and handoffs produce A+ creative worldwide.
  • Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence.
  • Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success.

✅  You have...

  • 12+ years in brand/creative roles with significant time leading other creative leaders; proven success shipping integrated campaigns across a wide range of budgets at a high bar.
  • Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI.
  • A track record of turning insights into iconic, culture‑driving ideas and guiding multi‑disciplinary teams from concept to launch.
  • Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along.
  • Experience managing agencies and external partners across markets, with a reputation for raising quality and speed.
  • The ability to work from or relocate to New York City or London, UK

 

⭐  Exceptional candidates will have...

  • Experience working with IP-led brands
  • Global brand experience, including creative leadership across multiple regions and cultures.
  • A portfolio demonstrating world‑class craft and storytelling— work that drives buzz and earned media attention instead of relying on paid channels for distribution.
  • Deep familiarity with social media and creator ecosystems, and how to translate cultural signals into breakthrough brand ideas.
  • Experience establishing clear creative operating mechanisms with marketing, product, and design partners.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:
$228,000$342,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Sign up for job alerts here.

Top Skills

Brand Marketing
Creative Marketing
Performance Marketing
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The Company
HQ: Pittsburgh, PA
670 Employees
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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