At FIT House of Brands, we are continuing to shape the future of boutique fitness across our global portfolio—F45 Training, FS8, and VAURA. We are looking for a Senior Copywriter to serve as the storyteller and connector between our brands and the communities that love them.
Reporting to the Director, Content, you will own the weekly drumbeat of email communications across all three consumer databases as well as our franchise development pipeline. Alongside lifecycle storytelling, you will bring website updates, brand campaigns, and PR materials to life with a distinct, compelling voice. You will keep a constant finger on the pulse of culture—spotting the moments that matter and translating them into content that makes our brands feel relevant, human, and worth stopping for.
Responsibilities
The Senior Copywriter will be responsible for:
Email & Lifecycle Storytelling
- Own weekly email strategy and execution across the F45, FS8, and VAURA member/customer databases.
- Manage weekly email communications to the franchise sales database, nurturing prospective franchisee engagement.
- Write and manage sales email campaigns and nurture sequences that guide franchise prospects from first inquiry to signed agreement.
- Partner with CRM/Marketing Ops on segmentation, testing, and send performance optimization.
- Maintain the editorial calendar across brand and franchise email programs.
Brand & Website Copywriting
- Write and edit brand copy across digital and marketing touchpoints, keeping voice consistent across all three brands.
- Support website copy updates and refreshes, balancing brand tone with clarity and SEO best practices.
- Draft copy for campaigns, product launches, and seasonal or promotional initiatives.
PR & Communications Support
- Provide writing support for press releases, statements, and brand communications in partnership with the PR team.
- Support digital PR efforts, writing and pitching content for online press coverage, contributed articles, and link-building placements that boost brand visibility and SEO.
- Partner with the Senior Director, Public Relations & Communications to keep messaging consistent across earned and owned channels.
Cultural Connection & Moments
- Spot cultural, seasonal, and community moments relevant to our audiences and translate them into timely, on-brand content.
- Partner with Social, Creative, and Brand teams to bring moment-based storytelling to life across email, web, and brand channels.
- Bring a connector’s mindset, always looking for the next authentic way to link brand purpose to what our audience cares about right now.
AI-Enabled Content Production
- Use AI tools to speed up ideation, drafting, and production across email, web, and brand copy — while staying the owner and final editorial voice on every piece of content.
Requirements
- 3–5+ years in content marketing, copywriting, email/CRM marketing, or brand communications, ideally within fitness, lifestyle, or consumer brands.
- Proven experience managing email or lifecycle marketing programs.
- Experience writing sales-driven email campaigns and nurture/drip sequences strongly preferred.
- Versatile writer comfortable shifting tone and voice across multiple brands and formats with a high attention to detail.
- Experience supporting PR or communications efforts is a plus, including familiarity with digital PR practices, earned media, link building and contributed content.
- Highly organized, with the ability to manage multiple brands, deadlines, and stakeholders at once.
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience.
CORE ATTRIBUTES
- Natural storyteller with a sharp, adaptable voice.
- A connector who instinctively links brand to culture.
- Curious and culturally tuned-in, always scanning for the next moment worth telling.
- Organized self-starter who thrives juggling multiple brands and deadlines.
- Collaborative teammate, comfortable supporting senior Content and PR leaders.
- Passionate about fitness, wellness, and storytelling that builds genuine connection.
- Embraces AI as a tool to work faster and smarter, while owning the final brand voice, judgment, and quality behind everything published.
Benefits
- Medical, Vision and Dental benefits
- Competitive salary, based on experience
- 401(k)
- Flexible, Unlimited PTO
- Casual dress and laid-back work environment
- Fun, fitness and health orientated environment
FIT House of Brands is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Skills Required
- 3-5+ years of experience in content marketing, copywriting, email or CRM marketing, or brand communications
- Experience in fitness, lifestyle, or consumer brands
- Experience managing email or lifecycle marketing programs
- Experience writing sales-driven email campaigns and nurture or drip sequences
- Versatile writing skills across multiple brands and formats, with strong attention to detail
- Experience supporting PR or communications efforts, including digital PR, earned media, link building, and contributed content
- Ability to manage multiple brands, deadlines, and stakeholders
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience
What We Do
FIT House of Brands is a global fitness and wellness company that manages a portfolio of brands including F45 Training, FS8, and VAURA Pilates. The company provides science-backed programming in functional training, Pilates, and recovery-driven wellness. Through a robust franchise platform, FIT supports entrepreneurs with comprehensive operational systems, marketing, and technology, enabling them to build and scale sustainable wellness businesses in communities worldwide.
