Senior Copywriter - Remote

Posted Yesterday
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3 Locations
Remote
Senior level
Digital Media
The Role
The Senior Copywriter will craft engaging marketing copy, develop brand voice, collaborate with content teams, analyze performance, and optimize for conversions across multiple channels.
Summary Generated by Built In

About Reedsy

We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry's best publishing professionals — the likes of Neil Gaiman's editor, Nora Roberts' book marketer, and GRRM’s cover designer.

We’ve grown to a community of 5,000,000 authors, and transformed the way people write and publish their book. Want to hop on board and help us get to our next destination? Cool, keep reading!

Responsibilities

Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:

  • Develop a consistent tone of voice for Reedsy across multiple channels;

  • Own and evolve our brand guidelines;

  • Help onboard writers to ensure consistency across every channel;

  • Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts;

  • Come up with new creative ideas to convert our traffic;

  • Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work;

  • Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and

  • Bring a high standard to your own copy and honest, useful feedback to everyone else's.

Person Specification

  • Both a very analytical and highly creative individual;

  • Experience creating conversion copy for large-scale campaigns at a fast-growth startup;

  • A varied portfolio of copy, from short form to long form;

  • Ability to write with range, from playful campaign headlines to technical writing concepts;

  • Proven experience shaping brand guidelines and tone of voice;

  • Familiarity with the publishing industry and writing craft concepts;

  • Experience with email marketing, conversion optimization and A/B testing;

  • Familiarity with Google Analytics and other analytics tools; and

  • Native-level English speaker.

Bonus Points

  • Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;

  • A good dose of ambition, a willingness to learn, and a great sense of fun;

  • Your writing has been published in some shape or form.

Skills Required

  • Experience creating conversion copy for large-scale campaigns at a fast-growth startup
  • Proven experience shaping brand guidelines and tone of voice
  • Experience with email marketing, conversion optimization and A/B testing
  • Familiarity with the publishing industry and writing craft concepts
  • A varied portfolio of copy, from short form to long form
  • Familiarity with Google Analytics and other analytics tools
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The Company
HQ: London
248 Employees
Year Founded: 2014

What We Do

A friendly place for authors to learn, create and market the best indie books: Reedsy is an award-winning community of over 1,000,000 authors and publishing professionals. Our mission is to help authors create high-quality books by connecting them with the world's best editors, designers, marketers or ghostwriters. Since our launch in 2014 we have been developing a number of resources for authors to learn about writing craft and publishing (blog.reedsy.com) and for professionals to develop their freelance career (blog.reedsy.com/freelancer). In 2019 we launched Reedsy Discovery (reedsy.com/discovery) to give the best indie books the exposure they deserve. Reedsy is a fully remote company with a diverse team of 40, coming from 15 different countries. ⛰ Read about our co-founder Matt spending 3 months living and working from the Alps: https://www.businessinsider.com/i-live-and-work-in-my-car-heres-how-2018-5

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