The Role
Leads the organization’s SEO function by developing SEO strategy, managing on-page and off-page optimization, conducting keyword and competitor research, building backlinks, and implementing AEO, GEO, and ASO. Monitors rankings, traffic, conversions, and SEO KPIs using analytics tools; identifies technical SEO issues; coordinates with development, content, social media, and design teams; manages WordPress SEO; and delivers performance reports and recommendations.
Summary Generated by Built In
Key Responsibilities
- Develop and execute the overall SEO strategy
- Manage On-Page and Off-Page SEO activities.
- Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
- Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
- Plan and execute high-quality link-building and backlink strategies.
- Manage guest posting and outreach activities to build relevant backlinks.
- Identify and manage paid backlink opportunities while ensuring quality and relevance.
- Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
- Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
- Manage ASO (App Store Optimization) for the mobile application.
- Monitor competitors and identify new SEO opportunities.
- Regularly analyze Google Search Console, Google Analytics and other SEO tools.
- Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
- Identify technical SEO issues and coordinate with the development team for resolution.
- Manage SEO requirements for the WordPress website.
- Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
- Prepare regular SEO reports and provide actionable insights to management.
- 5+ years of hands-on SEO experience.
- Strong knowledge of On-Page SEO.
- Strong knowledge of Off-Page SEO.
- Experience with AEO and GEO.
- Experience with ASO.
- Strong knowledge of backlink building and outreach.
- Experience with guest posting.
- Knowledge of paid backlink strategies and backlink quality evaluation.
- Good understanding of WordPress.
- Strong keyword research and competitor analysis skills.
- Knowledge of Google Search Console and Google Analytics.
- Good communication and coordination skills.
- Ability to independently manage the complete SEO function.
Skills Required
- 5+ years of hands-on SEO experience
- Strong knowledge of on-page SEO
- Strong knowledge of off-page SEO
- Experience with AEO and GEO
- Experience with ASO
- Strong knowledge of backlink building and outreach
- Experience with guest posting
- Knowledge of paid backlink strategies and backlink quality evaluation
- Good understanding of WordPress
- Strong keyword research and competitor analysis skills
- Knowledge of Google Search Console and Google Analytics
- Good communication and coordination skills
- Ability to independently manage the complete SEO function
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The Company
What We Do
Right Advisors Private Limited is a Faridabad-based human resource consulting and staffing organization serving businesses across multiple industries. Its services include recruitment, contract staffing, payroll management, executive search, recruitment process outsourcing, and workforce management. The company uses a solutions-based consulting approach and flexible staffing models to help clients improve productivity, build high-performance teams, and focus on their core operations.
