As a Digital Marketing Manager, your role will be to manage online campaigns running various platforms (Social, Search and Display) and ensure the delivery of an effective and profitable service. Digital Marketing Specialist will also liaise with the Creative team, Tech team and Ops team to ensure proper optimization in campaigns and maintaining a smooth workflow.
Job DescriptionMajor responsibilities and Requirements will include:
- Extensive Knowledge of Google AdWords, Bing, Facebook Ad Manager to perform daily campaign Management on Google, Facebook & Instagram.
- Setting up, managing and optimizing PPC campaigns of various clients on Google, Bing, Facebook and other 2nd tier search engines.
- Manage, Review & Perform daily account responsibilities.
- Should be having the knowledge to implement and monitor conversion tracking in Google Analytics using AdWords and other CPC/PPC campaigns.
- Generating UTM, Implementing GTM Pixels and Tracking Links
- QC of Landing Page and tracking parameters to track the entire funnel of ongoing campaigns.
- Provide insights on creative, audiences and campaign level for all major metrics including conversions, CTR, CPC CPL
- Recommend new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of digital campaigns according to client goals.
- Strong Campaign Optimization and analytical skills and well versed with excel sheet functionality.
- Proficiency with MS excel and other MS office tools.
To be considered for this position, you will:
- Have worked for an Advertising Agency for at least 3-6 years in a similar role.
- Have managed one or several accounts and proven delivery of successful results.
- Have the ability to present and propose solutions to your team and client
- Have solid planning and organizational skills with the ability to perform multiple tasks at any given time.
- Have a good understanding of the Digital advertising industry
- Must be a team player and have good learning attitude.
- Google ad words certified professional (preferred).
- Should have good hand on excel formulas & Calculations.
Key Skills: Google AdWords Professional, Search Engine Marketing, Display Advertising, Digital Marketing, Online Marketing, Online Campaign Management, Google AdWords, PPC Campaigns, Social Media Optimization, SMO, SEM. Strong interpersonal skills, including written and oral communication skills
Skills Required
- Extensive knowledge of Google AdWords (Google Ads), Bing Ads, and Facebook Ad Manager
- 3-6 years experience at an advertising agency in a similar role
- Experience setting up, managing and optimizing PPC campaigns across search and display networks
- Ability to implement and monitor conversion tracking using Google Analytics for AdWords and CPC/PPC campaigns
- Experience generating UTMs and implementing GTM pixels and tracking links
- QC of landing pages and tracking parameters to ensure full-funnel tracking
- Strong campaign optimization and analytical skills; comfortable with Excel functionality and formulas
- Proficiency with MS Excel and other Microsoft Office tools
- Proven experience managing one or several accounts and delivering successful results
- Ability to present and propose solutions to team and client; strong communication skills
- Good planning and organizational skills; ability to manage multiple tasks
- Google AdWords certified professional
What We Do
GetMyUni is a Times Internet-backed ed-tech start-up revolutionizing the college admissions space in India. We empower students by helping them choose the right college by providing them access to exhaustive college information, data points, student ratings, reviews, forums, and a student connect platform. For colleges, we are a one-stop student recruitment solution equipping them with enrollments and highly cost-optimal marketing and communications solutions. We are visited by over ~40M students every year and drive >~10K enrollments to 200+ universities in India
