The Role
Manage and optimize Google Ads campaigns, primarily Search and Performance Max, with a monthly budget of at least €100,000. Own campaign strategy, keyword and bidding decisions, ad copy testing, landing page concepts, CRO, and conversion optimization. Maintain Looker Studio dashboards and provide data-driven recommendations. Collaborate with IT, Design, Product, and Performance Marketing teams to improve lead generation and support international growth.
Summary Generated by Built In
Pflegia is Germany’s leading job platform for healthcare professionals, on a mission to make job applications in healthcare as easy, transparent, and fair as possible. Backed by Ardian, one of the world’s leading private investment firms, we are scaling our AI-powered recruitment platform to drive international growth and transform healthcare hiring across Europe.
You will join our Performance Marketing team, reporting directly to our Lead of Performance Marketing, and collaborating closely with our in-house IT, Design, and Product teams.
What you’ll do
* Plan, set up, and optimize our Google Ads campaigns, mainly Search (as well as PMax): budgets, bidding, keywords, audiences, and ad copy.
* Drive campaign strategy: define campaign architecture, identify high-converting pages, set clear growth targets, and manage a monthly Google Ads budget of at least €100,000.
* Take full ownership of landing page concepts, testing, and continuous CRO optimization (our IT team builds the pages).
* Regularly test ad copy, bidding strategies, and landing page elements to continuously improve performance.
* Maintain our dashboards (Looker Studio) and share key insights and data-driven recommendations with the team.
What you bring
* At least 3 years of experience in Google Ads performance marketing, ideally in lead generation.
* Proven track record of managing a monthly Google Ads budget of at least €100,000 (mainly Search).
* Solid understanding of landing page optimization, CRO, and user conversion flows.
* Data-driven mindset with strong analytical skills and structured working habits.
* Working proficiency in German (at least B1) and good English skills.
### Nice to have
* Hands-on experience with tracking set-up and analytics tools (GA4, Google Tag Manager, conversion tracking).
* Experience building landing pages (e.g., WordPress, Webflow, Unbounce, or similar).
* Experience with additional advertising platforms (e.g., Meta Ads, Microsoft Ads, or LinkedIn Ads).
* Fluent German skills.
Benefits
* Modern Berlin Office: Central, fully equipped, pet-friendly workspace.
* Fair Salary: Competitive compensation aligned with your experience and expertise.
* Flexible Working Model: Hybrid setup – choose what fits your life.
* Structured Onboarding: A clear path to help you settle in and learn quickly.
* Growth & Responsibility: Your work makes a difference – we give you room to grow and take ownership.
* Variety & Impact: No two days are the same – you’ll be a central driver in our performance marketing efforts.
* Team Culture: Regular events, Friday beers, pizza nights, company runs, and after-work hangouts.
* Snacks & Drinks: Coffee, fruit, grocery deliveries – and always something to snack on.
You will join our Performance Marketing team, reporting directly to our Lead of Performance Marketing, and collaborating closely with our in-house IT, Design, and Product teams.
What you’ll do
* Plan, set up, and optimize our Google Ads campaigns, mainly Search (as well as PMax): budgets, bidding, keywords, audiences, and ad copy.
* Drive campaign strategy: define campaign architecture, identify high-converting pages, set clear growth targets, and manage a monthly Google Ads budget of at least €100,000.
* Take full ownership of landing page concepts, testing, and continuous CRO optimization (our IT team builds the pages).
* Regularly test ad copy, bidding strategies, and landing page elements to continuously improve performance.
* Maintain our dashboards (Looker Studio) and share key insights and data-driven recommendations with the team.
What you bring
* At least 3 years of experience in Google Ads performance marketing, ideally in lead generation.
* Proven track record of managing a monthly Google Ads budget of at least €100,000 (mainly Search).
* Solid understanding of landing page optimization, CRO, and user conversion flows.
* Data-driven mindset with strong analytical skills and structured working habits.
* Working proficiency in German (at least B1) and good English skills.
### Nice to have
* Hands-on experience with tracking set-up and analytics tools (GA4, Google Tag Manager, conversion tracking).
* Experience building landing pages (e.g., WordPress, Webflow, Unbounce, or similar).
* Experience with additional advertising platforms (e.g., Meta Ads, Microsoft Ads, or LinkedIn Ads).
* Fluent German skills.
Benefits
* Modern Berlin Office: Central, fully equipped, pet-friendly workspace.
* Fair Salary: Competitive compensation aligned with your experience and expertise.
* Flexible Working Model: Hybrid setup – choose what fits your life.
* Structured Onboarding: A clear path to help you settle in and learn quickly.
* Growth & Responsibility: Your work makes a difference – we give you room to grow and take ownership.
* Variety & Impact: No two days are the same – you’ll be a central driver in our performance marketing efforts.
* Team Culture: Regular events, Friday beers, pizza nights, company runs, and after-work hangouts.
* Snacks & Drinks: Coffee, fruit, grocery deliveries – and always something to snack on.
Skills Required
- At least 3 years of experience in Google Ads performance marketing, ideally in lead generation
- Proven experience managing a monthly Google Ads budget of at least €100,000, mainly Search
- Solid understanding of landing page optimization, CRO, and user conversion flows
- Data-driven mindset with strong analytical skills and structured working habits
- Working proficiency in German at least B1
- Good English skills
- Hands-on experience with tracking setup and analytics tools such as GA4, Google Tag Manager, and conversion tracking
- Experience building landing pages using WordPress, Webflow, Unbounce, or similar tools
- Experience with additional advertising platforms such as Meta Ads, Microsoft Ads, or LinkedIn Ads
- Fluent German skills
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The Company
What We Do
Pflegia is an innovative online platform and staffing agency that intelligently brings nursing staff and healthcare facilities together, simplifying and accelerating the recruitment process for both.
