The Role
Drives student enrollment through school visits, digital outreach, and cross-channel marketing campaigns. Supports brand strategy and consistent messaging, maintains customer relationship databases, and coordinates promotional activities across social, print, and radio media. Develops enrollment materials, partnership proposals, and sponsorship bids while tracking enrollment metrics, producing reports, and forecasting student intake to support planning.
Summary Generated by Built In
Summary
This role is dedicated to driving student enrollment by executing targeted outreach initiatives, including school visits and digital marketing campaigns. The position plays a vital part in shaping and maintaining the SPC brand identity, ensuring uniform communication across all channels. Additionally, the incumbent will manage customer data systems and lead promotional efforts across various media to boost course visibility. The role also involves crafting compelling enrollment materials and partnership proposals for external organizations, while utilizing data analysis to forecast enrollment trends and support strategic planning.
Responsibilities
- Execute targeted outreach strategies to attract prospective students via direct visits, digital channels, and marketing campaigns.
- Support the formulation and rollout of the SPC brand strategy to guarantee consistent messaging across all communication platforms.
- Oversee the accuracy and up-to-date status of customer relationship databases.
- Plan and launch diverse promotional activities, including social media, print, and radio, to heighten awareness of available courses.
- Develop and deliver enrollment kits, partnership proposals, and sponsorship bids to potential organizational partners.
- Monitor enrollment metrics, generate analytical reports, and project future student intake numbers to facilitate effective resource planning.
Requirements
Requirements:
- Proven ability to design and implement successful marketing and outreach campaigns.
- Strong skills in brand management and consistent messaging across multiple platforms.
- Proficiency in maintaining and managing customer databases.
- Experience creating promotional materials for various media channels.
- Capability to prepare professional proposals and presentation packages for stakeholders.
- Competence in data tracking, reporting, and enrollment forecasting.
Skills Required
- Ability to design and implement successful marketing and outreach campaigns
- Skills in brand management and consistent messaging across multiple platforms
- Experience maintaining and managing customer databases
- Experience creating promotional materials for various media channels
- Ability to prepare professional proposals and presentation packages for stakeholders
- Competence in data tracking, reporting, and enrollment forecasting
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
