Sales Manager

About Us

Synkron Group provides industrial engineering and technical solutions across its markets, including automation, engineering projects, equipment and systems, spare parts, maintenance and technical services, OEM solutions, and technical training programs. The Group works with clients across target industries to deliver practical technical and commercially viable solutions that address operational and engineering requirements.

Role Overview

The Sales Manager is responsible for driving sustainable revenue growth across the Synkron Group by developing new business, expanding existing client accounts, strengthening the sales pipeline, and improving the conversion of commercial opportunities across the Group's portfolio.

The role involves proactive market development across Synkron's industrial engineering and technical solutions, building strong client relationships, understanding client operational and technical requirements, and working closely with engineering, operations, projects, logistics, and OEM partners to develop commercially viable solutions.

The Sales Manager will also support the commercial growth of the Synkron Training Center by generating training opportunities, following up prospective learners and corporate clients, supporting learner and client onboarding, and developing long-term commercial partnerships. The role requires a commercially driven individual with strong business development, technical solution selling, strategic account management, and sales execution capabilities.

Key Responsibilities

1. Sales Strategy & Revenue Growth
Develop and execute Synkron's sales plan in line with approved revenue objectives. Translate revenue targets into clear sales priorities, pipeline requirements, and account plans while identifying opportunities to increase recurring revenue through services, maintenance, spare parts, training, and long-term client relationships.

2. New Business Development & Market Expansion
Build and maintain a strong pipeline of qualified new-business opportunities. Proactively identify and engage prospective clients through direct outreach, referrals, networking, industry events, OEM relationships, and strategic partnerships. Develop opportunities from initial engagement through qualification, solution development, proposal, negotiation, and conversion.

3. Strategic Account Management & Client Growth
Develop and maintain strategic relationships with existing clients. Identify cross-selling, upselling, repeat-business, and account-growth opportunities across projects, equipment, services, spare parts, and training. Conduct regular account reviews and work with operational teams to ensure effective delivery of commercial commitments.

4. Technical Solution Selling
Understand Synkron's engineering, automation, and technical solutions and engage clients to understand their operational and technical requirements. Work with engineers, technical specialists, OEM partners, and project teams to develop appropriate solutions and value propositions.

5. Proposal, Tender & Commercial Management
Coordinate commercial proposals, quotations, tender responses, and client presentations. Ensure proposals address client requirements, scope, deliverables, timelines, and commercial terms. Support negotiations, coordinate internal approvals, monitor submission deadlines, and ensure successful handover of won opportunities.

6. Pipeline, CRM & Sales Performance Management
Maintain accurate and up-to-date sales pipeline information within the approved CRM. Track opportunity values, stages, probabilities, closure dates, and next actions. Conduct regular pipeline reviews and prepare weekly, monthly, and quarterly sales forecasts and reports.

7. OEM, Partner & Channel Development
Build productive commercial relationships with OEMs and technology partners. Identify joint opportunities, coordinate client engagements and demonstrations, leverage partner relationships for lead generation, and support joint go-to-market initiatives.

8. Services, Spare Parts & Recurring Revenue Growth
Develop opportunities for preventive and corrective maintenance, technical support, system upgrades, spare parts, service agreements, and other recurring commercial arrangements. Work with technical teams to convert recurring client needs into structured commercial solutions.

9. Training Center Sales & Learner Onboarding Support
Drive commercial growth of Synkron Training Center programs among corporate and individual learners. Generate corporate training opportunities, follow up enquiries and prospective learners, support clients through available training pathways, and identify opportunities for repeat training and additional enrolments.

10. Cross-Functional Commercial Coordination
Collaborate with Engineering, Operations, Projects, Logistics, Procurement, Finance, Marketing, and regional teams to ensure commercially viable and deliverable solutions. Provide visibility of upcoming opportunities, support effective handovers, and share market and client feedback to inform product and service development.

Education Requirements

·         Bachelor's degree in Engineering, Business, Commerce, Marketing, Sales, or a related field.

·         An Engineering or technical qualification combined with strong commercial experience is highly advantageous.

·         A postgraduate qualification in Business Administration, Sales, Marketing, or a related field is an added advantage.

·         Relevant professional sales, key account management, or commercial certifications are desirable.

·         OEM or industrial technology certifications are an added advantage.

Experience

·         Minimum of 5–7 years' progressive experience in B2B sales, business development, key account management, or technical sales.

·         Demonstrated track record of achieving significant revenue and sales targets.

·         Experience selling industrial, engineering, automation, manufacturing, technology, or other complex B2B solutions is strongly preferred.

·         Proven experience developing new business and managing enterprise or strategic client relationships.

·         Demonstrated experience managing substantial opportunity pipelines and complex sales cycles.

·         Experience developing proposals, tenders, quotations, and managing commercial negotiations.

·         Experience working collaboratively with engineering or technical teams to develop client solutions.

·         Experience with OEM relationships, industrial equipment, automation, technical services, or spare parts is highly advantageous.

·         Experience within African industrial and manufacturing markets is advantageous.

·         Experience selling training, certification, or professional development solutions is an added advantage.

Core Competencies

·         Commercial Drive: Strong motivation to originate opportunities, grow revenue, and convert commercial potential into measurable business results.

·         Strategic Selling: Ability to understand complex organizations, map decision-makers, and develop structured approaches for winning significant B2B opportunities.

·         Client Orientation: Ability to understand client needs, build trusted relationships, and develop solutions that create long-term value.

·         Technical Learning Agility: Ability to develop sufficient understanding of engineering, automation, and industrial solutions to engage clients credibly.

·         Negotiation & Influence: Ability to navigate complex commercial conversations, influence decision-makers, and negotiate mutually beneficial outcomes.

·         Execution & Follow-Through: Discipline in moving opportunities from prospecting through qualification, proposal, negotiation, conversion, and handover.

·         Analytical & Commercial Thinking: Ability to interpret pipeline, conversion, revenue, and market information and use insights to improve sales performance.

·         Relationship Building: Ability to establish and maintain strong relationships with clients, OEM partners, technical teams, and other stakeholders.

·         Initiative & Ownership: Proactively identifies opportunities and takes responsibility for delivering commercial outcomes.

·         Communication & Executive Presence: Ability to communicate complex solutions clearly and confidently with technical teams, procurement stakeholders, and senior executives.

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