Sales Manager, Non-Commercial

Posted Yesterday
Be an Early Applicant
3 Locations
In-Office
Senior level
eCommerce • Food • Retail
The Role
Leads domestic sales strategy and growth across non-commercial verticals including education, healthcare, hospitality, and contract integration. Manages and expands enterprise accounts, builds executive and procurement relationships, partners with regional sales managers, develops sales plans, forecasts revenue, supports profitability targets, represents the company at industry events, and delivers customized product and equipment training. The hybrid office role requires up to 50% travel and has no direct reports.
Summary Generated by Built In

Vitamix is unquestionably the premium brand of high-performance “blenders,” and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient.

 

Throughout its 100+ year history, Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees. Employees enjoy multiple wellness programs and perks, a free Vitamix machine, and an onsite fitness center. Vitamix also offers a flexible work environment, great work culture, healthy living initiatives like fitness reimbursements, and opportunities for advancement.

 

For consumers, Vitamix can be found domestically in places like William Sonoma, Sur la Table, Crate & Barrel, Target, Amazon, and at Vitamix.com, and is in over 130 countries around the world.


Ultimately, Vitamix is the Global-leader in high-performance blending solutions for home and commercial use, is preferred by chefs and is found in many of top restaurants around the world. It is relied upon by culinary schools in the U.S. and has been used to train thousands of students and master chefs worldwide. If it is not a Vitamix, it’s just a blender.


Vitamix is seeking a Sales Manager, Non-Commercial who will drive strategic growth, market penetration, and long-term profitability across key non-commercial verticals, including Education, Healthcare, Hospitality, and Contract Integrators. This role is directly responsible for leading sales strategies for high profile enterprise accounts while collaborating closely with Regional Sales Managers (RSMs) to expand the brand’s presence in non-commercial foodservice and commercial integration channels.

 

Duties & Responsibilities:

  • Develop and execute comprehensive annual domestic sales plans and go-to-market strategies to penetrate target accounts and drive non-commercial vertical channel growth.
  • Achieve revenue, margin, and market-share targets in alignment with corporate objectives for sales, profitability, and organizational growth.
  • Operate sales functions within established corporate policies and procedures, proactively recommending strategic policy enhancements to capitalize on emerging market opportunities.
  • Manage, protect, and expand existing business within designated enterprise accounts (including Aramark, Delaware North, Sodexo, Mariott, and Compass Group).
  • Conduct consistent, high-impact sales and support engagements across account headquarters, purchasing offices, and regional locations.
  • Build deep, multi-level relationships across client organizations, embedding into key decision-making, procurement, and operations teams.
  • Partner closely with RSMs to ensure deep product penetration and seamless pull-through sales at the field level.
  • Represent the organization at major industry trade shows, executive client meetings, corporate functions, and industry outings to drive lead generation and brand authority.
  • Design and deliver customized product and sales training programs tailored to the operational requirements of assigned enterprise accounts.
  • Provide continuous product education and enablement for key client stakeholders and internal/external satellite sales team members

 

 

POSITION QUALIFICATIONS

Experience:

7 years of progress, high-performing B2B sales and business development experience in commercial equipment, foodservice, or contract integration channels

3-4 years of direct experience managing top-tier national or key enterprise accounts (e.g., Aramark, Sodexo, Compass Group, Delaware North, Marriott)

 

Education:

Bachelor’s degree in Business, Sales, Marketing or related field

 

Technical Skills: 

  • Proficient in MS Office
  • Skilled in CRM (e.g., Salesforce) and sales analytics platforms
  • Proven track record in the commercial food service, hospitality, or non-commercial institutional sectors
  • Demonstrated ability to develop and execute comprehensive annual sales plans, forecast revenue, and meet/exceed profitability targets
  • Deep understanding of non-commercial food service procurement processes, group purchasing organizations, and contract management
  • Strong executive presence with a track record of cultivating multi-level relationships across key decision-makers, purchasing committees, and operational leadership
  • Proven ability to design and facilitate engaging product and technical equipment training programs for both corporate clients and distributor sales reps
  • Strong cross functional collaboration skills to partner effectively with RSMs, field reps, and internal corporate teams

Other Requirements:

  •  Communication - Ability to clearly articulate reasoning, explain decisions, and effectively convey complex ideas to different audiences.
  •  Relationship Building - Ability to establish, maintain, and cultivate positive relationships with individuals, teams, and external stakeholders to foster a collaborative environment
  •  Influence - Ability to persuade and guide others towards a desired outcome.
  •  Resourcefulness - Leverages available resources and contacts to overcome obstacles and achieve project goals efficiently.
  • Reliability/Dependability - Highly reliable, proactive self-starter; can be counted on to complete assignments on time
  •  Negotiation - Develops and implements negotiation strategies that achieve desired results.
  •  Initiative - Proactive problem solver, takes calculated risks, and seeks opportunities for improvement.

 

 

Physical Demands:

  • Ability to sit up to 8 hours per day, with walking and standing required frequently
  • Visual acuity is required to perform activities such as: preparing and analyzing data, viewing a computer terminal, reading documents, reports, and emails
  • Repetitive hand movements for tasks like typing or assembly

 

Amount of Travel Required: Up to 50% travel requried

 

# of Direct Reports: 0

 

Work Schedule/Shift: Monday-Friday 8:00AM-5:00PM

 

Work Arrangement: Hybrid

 

Work Environment: Office


The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

 

 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Seven years of progressive, high-performing B2B sales and business development experience in commercial equipment, foodservice, or contract integration channels
  • Three to four years of direct experience managing top-tier national or key enterprise accounts
  • Bachelor's degree in Business, Sales, Marketing, or a related field
  • Proficiency in Microsoft Office
  • Experience with CRM systems such as Salesforce and sales analytics platforms
  • Experience in commercial foodservice, hospitality, or non-commercial institutional sectors
  • Ability to develop and execute annual sales plans, forecast revenue, and meet or exceed profitability targets
  • Understanding of non-commercial foodservice procurement processes, group purchasing organizations, and contract management
  • Executive presence and experience cultivating multilevel relationships with decision-makers, purchasing committees, and operational leadership
  • Ability to design and facilitate product and technical equipment training programs
  • Strong cross-functional collaboration skills
  • Strong communication, relationship-building, influence, resourcefulness, reliability, negotiation, and initiative skills
  • Ability to travel up to 50%
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The Company
HQ: Cleveland, OH
744 Employees
Year Founded: 1921

What We Do

Vitamix started in 1921, when William G. Barnard (known as “The Father of the Infomercial”) founded Vitamix. Today, this fourth generation family owned and operated company remains committed to family, quality of our product, and our customers. Our Vision: Improving the vitality of people's lives and liberating the world from conventional food and beverage preparation boundaries.

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