Sales Manager/Business Development Associate

Job Description: Sales Executive 

Department: Sales & Business Development 
Location: Remote (UK-based clients) 
Reporting To: Sales Manager / Business Development Associate

About SEHYOG 

SEHYOG is a UK-based EdTech platform delivering personalized online tutoring to students across the UK. We partner with expert tutors to provide high-quality academic support and measurable learning outcomes. Our mission is to make quality education accessible, personalized, and result-driven. 

Role Overview 

The Sales Manager / Business Development Associate will be responsible for lead generation, client engagement, and sales conversion for SEHYOG’s tutoring services. The role involves interacting with parents and students, understanding academic needs, presenting suitable solutions, and converting prospects into enrolled customers. This is a target-driven role requiring strong communication, persuasion, and follow-up skills. 

Key Responsibilities 

Lead Generation & Prospecting 

• Identify and qualify prospective parents and students through inbound and outbound channels 
  

• Handle leads generated via marketing campaigns, referrals, webinars, and direct outreach 
  

• Maintain accurate and up-to-date records of leads, interactions, and sales stages in the CRM. 
  

Client Engagement & Sales Conversion 

• Conduct outbound calls, follow-ups, and consultations with prospective clients 
  

• Understand academic requirements and recommend appropriate tutoring solutions 
  

• Clearly explain SEHYOG’s offerings, pricing plans, and value proposition 
  

• Effectively address objections and convince parents to proceed with admissions 
  

• Schedule demos, trial sessions, and webinars in coordination with academic teams 
  

Sales Closure & Performance Management 

• Convert qualified leads into paying customers using consultative selling techniques 
  

• Achieve or exceed assigned monthly sales targets and KPIs 
  

• Ensure timely follow-ups to maximize lead conversion rates. 
  

Webinar, Demo & Campaign Support 

• Assist in webinar planning, execution, and post-webinar lead follow-ups 
  

• Support marketing campaigns by engaging and nurturing campaign-generated leads 
  

• Track conversion performance from webinars and campaigns 
  

Coordination & Reporting 

• Coordinate with Academic and Operations teams for smooth onboarding of new students 
  

• Prepare and submit daily, weekly, and monthly sales performance reports 
  

• Share market feedback and client insights with management 
  

Skills & Competencies Required 

Sales & Communication 

• Strong sales, negotiation, and persuasion skills 
  

• Proven ability to convert leads into enrolled students 
  

• Experience in counselling and convincing parents regarding student admissions 
  

• Excellent verbal and written communication skills (UK English preferred) 
  

CRM & Sales Tools 

• Hands-on experience with CRM tools (Zoho CRM preferred) 
  

• Ability to manage sales pipelines, follow-ups, and reporting 
  

• Proficiency in MS Office / Google Workspace 
  

Lead Generation & Marketing Awareness 

• Strong understanding of lead generation strategies and sales funnels 
  

• Familiarity with marketing campaigns and customer acquisition techniques 
  

• Ability to work with inbound and outbound lead sources 
  

Webinar & Demo Management 

• Experience in coordinating demos, trial classes, and webinars 
  

• Strong follow-up discipline to convert attendees into customers 
  

Personal Attributes