Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.
OverviewLead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.
Key responsibilities- Strategic Planning & Execution
- Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
- Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
- Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
- Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
- Management & Coaching
- Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
- Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
- Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
- Cross-Functional Relationships
- Strategic Partnerships - Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).
- Department Collaboration – Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region.
Required Qualifications
- Bachelor's Degree from a 4-year University
- Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
- Experience Building & Managing a Team (3+ years)
- Prior Experience in Sales Leadership
- Prior Experience in Material Handling Industry
Skills
- Excellent Communication & Negotiation Skills
- Strong Interpersonal, Organizational and Team-Building Skills
- Analytical Mindset
- Ability to Travel to Support Team & Clients
- Weekly pay via direct deposit, plus annual bonus program
- 401(k) matching
- Dental insurance
- Vision insurance
- Health insurance
- Health savings account
- Life insurance
- Short-term disability
- Long-term disability
- Paid Holidays
- Paid time off
- Sick days
Skills Required
- Bachelor's degree from a four-year university
- 1–3 years of proven success in field sales and/or B2B sales
- 3+ years of experience building and managing a team
- Prior experience in sales leadership
- Prior experience in the material handling industry
- Excellent communication and negotiation skills
- Strong interpersonal, organizational, and team-building skills
- Analytical mindset
- Ability to travel to support team members and clients
What We Do
Coric is a national material-handling integrator that combines warehouse systems, equipment and services to help facilities improve uptime, throughput, space utilization and workflow. It designs and integrates conventional and automated warehouse solutions, supplies products such as forklifts, racking, storage and conveyance systems, and provides installation, repairs, planned maintenance, rentals, training and operational support for customers in distribution, retail, food, manufacturing and other sectors.
