Sales Director

Posted Yesterday
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New York, NY, USA
In-Office
125K-150K Annually
Senior level
Analytics
The Role
Own and grow a portfolio of brands and agencies by winning new business and expanding existing customers. Build pipeline through prospecting, relationship development, and consultative selling of brand measurement solutions. Partner with Marketing, Product, and Customer Success to support onboarding and satisfaction, while representing Upwave at industry events and in the broader market.
Summary Generated by Built In

Upwave: The Brand Outcomes Measurement Platform

Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns.. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel.

With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more.

We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTechfounders & CEOs.

We’re a humble but ambitious team that takes its work seriously but never ourselves.  Come join us.

We're hiring a Sales Director to join our buy-side business: brands and the agencies that support them.

This is a revenue-growth oriented role and it comes with an unusual advantage. Hundreds of major brands already run Upwave studies every quarter through Upwave’s platform partners (DSP’s, RMN’s & Publishers). The objective of this role is to help Upwave grow via direct brand and agency partnerships.

This role will be based in New York.

What you'll do

Own a named list of brands and their agencies. Win new logos and grow existing customers

Sell measurement, not media. Our customers are brand and insights leads, media directors, and the teams who execute for them

Build and manage a robust pipeline through proactive prospecting, relationship development, and consultative solution selling

Partner closely with internal teams (Marketing, Product, and Customer Success) to ensure seamless onboarding and customer satisfaction.

Represent Upwave in market — industry events, trade press, the rooms where brand measurement gets discussed


About you

You have 8+ years selling in digital media, adtech or measurement, with a track record of closing new business

You have real relationships on the buy side — brand marketers, insights leaders, and the agency planners and investment teams who sit between them

You've sold measurement, not impressions

You know what brand lift is and can hold a credible conversation about methodology without reaching for a solutions engineer on the first call

You can make complexity sound simple. Our product is genuinely technical and our buyers are genuinely busy. Both things have to be true at once in how you manage pitch conversations 

Bonus points

  • You understand how platform buying has changed who actually holds the measurement decision

  • You've worked with linear or cross-platform measurement

  • You use AI tools with real fluency and have found leverage with them in a previous role

  • You care about the underlying problem: helping advertisers prove that brand spend worked


Additional Information:

The annual base salary range for this role is $125,000 to $150,000, plus commission, equity and benefits.. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for the new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.


Upwave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 8+ years of sales experience in digital media, adtech, or measurement
  • Track record of closing new business
  • Established relationships with brand marketers, insights leaders, agency planners, and investment teams
  • Experience selling measurement rather than media impressions
  • Knowledge of brand lift and measurement methodology
  • Ability to explain complex technical products clearly in sales conversations
  • Understanding of how platform buying has changed measurement decision-making
  • Experience with linear or cross-platform measurement
  • Fluency using AI tools
  • Location in New York
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The Company
HQ: San Francisco, CA
71 Employees
Year Founded: 2012

What We Do

Upwave is the Analytics Platform for Brand Advertising. Upwave makes brand advertising more impactful. Upwave is the only platform that provides customers: - Scale: Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers - Real-time brand insights: Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform - Optimization: Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact Our customers are Fortune 500 companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies measuring and optimizing digital campaigns for their customers. We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).

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