Sales Development Representative

Posted 3 Days Ago
New York, NY, USA
In-Office
100K-100K Annually
Junior
Logistics • Payments • Productivity • Professional Services • Software • Appliances • Automation
Faraday helps automate the back office of home services companies
The Role
Identify, engage, and qualify contractors across home services through high-volume outbound (email, LinkedIn, phone). Book qualified meetings, conduct discovery, maintain CRM discipline, iterate on messaging and sequences, and hand off researched opportunities to AEs while helping refine the go-to-market playbook.
Summary Generated by Built In
About Faraday

Faraday is automating the back office for the $600B home services industry (think HVAC, plumbers, electricians). Contractors are buried in essential paperwork - like permits, warranties, and rebates. Our AI agents take on these complex workflows so projects stay on track, contractors get paid faster, and homeowners get a smoother experience.
Backed by top-tier VCs, we're growing our low-ego, high-output team in Chinatown, NYC.

About The Role

As a Sales Development Representative, you'll be the top of our growth engine - identifying, engaging, and qualifying contractors across the home services industry. You'll run high-velocity outbound across email, LinkedIn, and the phone, turn cold interest into qualified meetings, and hand warm, well-researched opportunities to our AE. You'll get in early enough to shape the playbook, sit close to the founder and AE, and have a clear path to grow into an AE seat as you prove the motion.

This role is ideal for someone who thrives on speed, reps, and impact.

What You’ll Do

  • Prospect and qualify contractors across home services segments, serving as the first point of contact for prospects evaluating Faraday
  • Run high-volume, multi-channel outbound (email, LinkedIn, phone) to build pipeline and consistently hit meeting and qualified-opportunity targets
  • Tailor outreach to each contractor's business - articulate how Faraday's AI agents keep projects on track, get them paid faster, and take paperwork off their plate
  • Book qualified meetings and hand off warm, well-researched opportunities to the AE with the context they need to close
  • Conduct discovery to qualify fit, pain, and timing
  • Test and iterate fast: help refine sequences, messaging, and target lists, and share what's landing so we double down on what works
  • Keep a clean CRM with disciplined follow-up so no lead gets burned
  • Share what you're hearing from the market to help sharpen the pitch and our go-to-market

What You’ll Bring

  • 1-3 years in an SDR, BDR, or outbound sales role - ideally at a high-growth startup - or a strong record of hustle and results from another path
  • A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream
  • Confidence on the phone and in writing: you can articulate value clearly whether it's a 30-second cold call or a personalized cold email that gets a reply
  • Comfort with high volume - you can run 50+ touches a day without sacrificing quality
  • Resilience and self-direction - you keep momentum without someone managing your day
  • CRM discipline: clean data, updated stages, notes your AE can actually use
  • Bonus: experience selling or prospecting into home services, construction, trades, or other operationally-driven SMBs
  • Bonus: experience selling AI or SaaS, or early-stage startup experience

Who You Are

  • Competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull.
  • Relentless, not robotic. You're persistent in outreach but think about the person on the other end and why they'd care. You treat a "no" as a signal about messaging, timing, or targeting.
  • Prepared. You've looked at the prospect's business and can speak to their specific pain before you pick up the phone.
  • Hungry to grow. This is an early seat with a clear path to AE and a front-row view of how a company is built.

Compensation & Benefits

  • $100K OTE with uncapped upside as you build pipeline that closes
  • Meaningful equity in a capital-efficient, high-growth business
  • Comprehensive medical, dental, and vision coverage
  • Direct access to the founder and AE, and real influence over how we go to market
  • A clear path to Account Executive as you prove the motion

Skills Required

  • 1-3 years in an SDR, BDR, or outbound sales role or equivalent hustle/results
  • Proven track record of hitting or exceeding outbound meeting targets with converting meetings
  • Strong phone and written communication skills
  • Ability to run high volume outreach (50+ touches/day) without sacrificing quality
  • Resilience and ability to self-direct
  • CRM discipline: maintain clean data, updated stages, and usable notes
  • Experience selling or prospecting into home services, construction, trades, or operationally-driven SMBs
  • Experience selling AI, SaaS, or prior early-stage startup experience
Am I A Good Fit?
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The Company
HQ: Burlington, VT
8 Employees

What We Do

Faraday is automating the back office for the $600B home services industry (think HVAC, plumbers, electricians). Contractors are buried in essential paperwork - like permits, warranties, and rebates. Our AI agents take on these complex workflows so projects stay on track, contractors get paid faster, and homeowners get a smoother experience.

Why Work With Us

In the past 9 months, we’ve grown 300% and partnered with some of the leading US home service brands. Backed by top-tier VCs, we’re growing our low ego, high-output team in Chinatown, NYC.

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