Sales Consultant

Sales Consultant

Role Overview

The Sales Consultant is responsible for selling vehicles while achieving dealership goals for volume, gross profit, and customer satisfaction. This role focuses on building strong customer relationships through attentive service, effective communication, and product knowledge. The Sales Consultant identifies customer needs, demonstrates and delivers vehicles, and ensures each client fully understands their purchase and available services. The position also maintains consistent follow-up and stays informed about inventory, features, and market trends to support dealership objectives.

Responsibilities

• Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
• Determine each customer’s vehicle needs by asking questions and listening.
• Demonstrate vehicles (includes test drives).
• Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Report to the Sales Manager regarding objectives, planned activities, reviews and analysis.
• Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
• Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
• Attend sales meetings and training offered by the dealership and the manufacturer.
• Maintain a prospect development system.
• Maintain an owner follow-up system that encourages repeat and referral business.
• Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively.
• Understand the terminology of the automobile business and keep abreast of technological changes in the product.
• Know and understand equity and values and be able to explain depreciation to the customer.
• Know and understand the federal, state and local laws which govern retail auto sales.
• Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Must follow all company safety policies and procedures and immediately report any and all accidents to a manager or supervisor.

 Qualifications

• High school diploma or the equivalent.
• Ability to read and comprehend instructions and information.
• Valid in-state driver’s license.
• Professional personal appearance.
• Excellent communication skills.
• Ability to sell a minimum quota according to dealership standards.
• All applicants must be authorized to work in the USA.
• All applicants must perform duties and responsibilities in a safe manner.
• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, and have a valid driver's license.