Sales & Business Development Associate (Rooled.com)

Sales & Business Development Associate
(Startup CFO & Accounting Services)

Company: Rooled - https://rooled.com

Location: San Francisco, CA

Working Pattern: Hybrid; must be based in the SF Bay Area

Type: Full-time | Base + uncapped commission

Pay: $100,000–$150,000+ per year (on-target earnings)

About Rooled

Rooled is now part of Multiplier, an AI-enabled professional services platform backed by Ribbit Capital and Lightspeed Venture Partners. Multiplier acquires established professional-services firms and builds AI tools around how they work.

Rooled is a modern outsourced CFO, accounting, and tax firm that partners with high-growth, venture-backed startups across the U.S. We are the strategic financial arm behind founders at the earliest stages of innovation, from AI to SaaS to biotech and beyond.

Our team combines real startup expertise, white-glove service, and smart tech integrations to give founders financial clarity and control. We're trusted by top VCs, accelerators like Berkeley SkyDeck, and hundreds of startup leaders building the next generation of companies.

The Role

You'll be the face of Rooled in the San Francisco startup community. We're hiring a high-energy, relationship-driven Sales & Business Development Associate to grow our reach, lead our networking presence at events, and turn conversations with founders, VCs, and ecosystem partners into long-term client relationships.

You'll work directly with firm leadership and our CFOs to identify opportunities and nurture inbound and referral leads. This role is a fit for someone who loves startups, builds trust quickly, and wants to grow with a fast-moving firm.

Key Responsibilities

· Represent Rooled at startup events, demo days, and ecosystem meetups across the Bay Area, mostly in person

· Build and maintain relationships with VCs, accelerators, and other partners

· Prospect, qualify, and follow up with startup leads (warm referrals, inbound, LinkedIn, and events)

· Run intro calls and discovery to understand each startup's financial needs

· Work closely with CFOs and firm leadership to match prospects with the right services

· Maintain our CRM (HubSpot) and keep pipeline reporting clear and current

· Collaborate on marketing campaigns, email outreach, and client onboarding

· Identify cross-sell opportunities for our clients and partners across Multiplier's family of firms

Who You Are

· Bachelor's degree

· 2–5 years of experience in sales, business development, partnerships, or founder-facing roles

· Based in the SF Bay Area and comfortable attending evening and weekend networking events

· Strong understanding of the startup ecosystem, fundraising, and financial pain points

· Confident communicator who builds rapport quickly and follows up consistently

· Organized, metrics-driven, and comfortable managing a sales pipeline

· Familiar with tools like HubSpot, Streak, Apollo, or similar CRMs

· Bonus: experience at a VC-backed startup, accelerator, or finance-related firm (e.g., accounting, SaaS, FP&A, or a Brex, Ramp, or SVB-type company)

Compensation & Benefits

Base salary: $80,000–$95,000, depending on experience

Commission: 7% of first-year ARR for every closed client, uncapped; cross-sell opportunities with other Multiplier firms are also commissionable

On-target earnings: $100,000–$150,000+

Equity: Optional incentive-based equity grants, including potential participation in Multiplier equity (details discussed during the interview process)

Health coverage: Medical, dental, vision, and life insurance

Retirement: 401(k)

Time off: Paid time off

Flexibility: Hybrid schedule

Perks: Technology stipend and expense coverage

Why Rooled

· We support hundreds of cutting-edge startups doing meaningful work

· We're growing fast and want people who will build alongside us

· You'll work directly with CFOs and founders, not buried behind a desk

· You'll earn on your results: commission is uncapped

· You'll get a front-row seat to how VC-backed startups scale, raise capital, and thrive

· You'll join a Multiplier-backed firm with room to grow, including cross-sell opportunities across Multiplier's other firms