The Role
Sells new and used vehicles while meeting dealership profit, volume, and customer satisfaction goals. Greets customers, assesses their needs, explains vehicle features, conducts test drives, prepares sales paperwork, coordinates financing, delivers vehicles, and follows up after delivery. Maintains prospect and owner follow-up systems, attends training and sales meetings, and must maintain an acceptable driving record and comply with workplace substance-use policies.
Summary Generated by Built In
The Car Sales Person sells new and/or used vehicles at dealership gross profit, volume, and customer satisfaction standards.
ESSENTIAL DUTIES include the following. Other duties may be assigned.
- Sells and delivers a minimum of 10 units per month.
- Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully product performance, application, and benefits to prospects.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
- Utilizes dealership sales control and follow-up system.
- Exhibits high level of commitment to customer satisfaction.
- Attends product and sales training courses as requested by sales manager.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
- Writes complete sales orders and process paperwork in accordance with established dealership policies.
- Prepares sold vehicles for customer delivery prior to customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Follows up on all post delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development system.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Attends sales meetings.
- Maintains professional appearance.
- The individual must maintain an acceptable driving record according to our insurance standards at all times.
- No employee or applicant should be under the influence of any substance including medical marijuana on-site or during work hours. Further, employees under the influence of are prohibited from undertaking any task that would constitute negligence or professional malpractice, and are prohibited from operating any type of powered vehicle or powered equipment - handheld or otherwise.
Skills Required
- Maintain an acceptable driving record according to the dealership’s insurance standards.
- Do not report to work or operate powered vehicles or equipment while under the influence of any substance, including medical marijuana.
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The Company
What We Do
RML Automotive is a multi-state automotive dealership group representing 16 brands across seven states in America's Heartland. It sells and services new and pre-owned vehicles, allowing shoppers to browse inventory, request details, schedule test drives, and inquire about financing. The company describes itself as a fourth-generation family business with experienced people committed to meeting customers' needs, and emphasizes integrity, dedication, and innovation in its customer relationships.
