ResponsiveAds Software Engineer, Ad Formats

Posted 19 Days Ago
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Vancouver, BC, CAN
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead design and build of agent-driven pipelines that automatically generate responsive ad formats. Own creative rendering and presentation across CTV, DOOH, display, video, and interactive surfaces. Define format structure, rendering, validation, delivery, tooling, guardrails, and observability. Drive 0-to-1 prototyping, iterative deployment, and contribute to technical strategy and documentation.
Summary Generated by Built In

ResponsiveAds™ is an advanced self-serve creative ad technology suite for producing fully-fluid responsive ads that outperform standard ad benchmarks by 20x. Our patent-protected runtime engine adapts a single creative tag to any slot, screen, or environment without re-trafficking. We are looking for a Software Engineer to own the creative rendering and presentation layer of the platform, where ad formats are developed and generated automatically by AI agents. You will define how formats are structured, rendered, validated, and delivered across every surface we support, and build the agentic pipelines that produce them without hand-coding each one.

What you will do
  • Build the systems where new ad formats are generated automatically by AI agents, not authored one at a time by hand
  • Own the creative rendering ( everything is Responsive) and presentation layer across CTV, DOOH, display, rich media, native, video, and interactive surfaces
  • Define how ads are structured, rendered, validated, and delivered across publisher and programmatic environments
  • Design agentic workflows that ingest a creative or spec and emit a production-ready fluid format automatically
  • Build tooling and guardrails so agent-generated formats render reliably, perform efficiently, and stay policy compliant
  • Drive 0 to 1 development through rapid prototyping, experimentation, and iterative deployment
  • Contribute to technical strategy and help shape the roadmap for the ad formats platform
  • Maintain high rigor through strong testing, documentation, observability, and operational best practices
Skills & Tools
  • Strong across the full stack; frontend rendering systems and backend infrastructure
  • HTML5, CSS3, JavaScript; you build what you design, hand coding and vibe coding
  • Experience building or orchestrating AI agent workflows and LLM-driven pipelines in real production use
  • Familiarity with AI creative tools (Claude, ChatGPT, Runway, Firefly, Nano Banana) in a production workflow
  • REST API fundamentals; comfortable working across data flow between systems
  • HTML5 ad production, rich-media, Prebid, or DCO experience is a significant plus
  • Highly innovative, startup-ready, great communicator, customer-first

Requirements
  • MUST have 7+ years building high-scale consumer products, creative systems, ads systems, or platform infrastructure
  • MUST have shipped complex user-facing systems across multiple surfaces end-to-end
  • MUST have hands-on experience with AI agents, code generation, or automated creative pipelines
  • Track record of owning design-to-delivery end-to-end in a startup or lean team
  • Thrives in 0 to 1 environments where architecture and experience must be defined from scratch

Benefits

Some reasons why you’d want to work with us:

  • You want to play a big part in a small but profitable company that is an industry leader.
  • You do your best in a setting where excellent work is what’s valued, not face time (a good work-life balance is just how we do things!)
  • You value authenticity and a work environment that values who you are and what you can do.
  • You’re looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
  • You want to work alongside a diverse group of people who are passionate, friendly, and helpful.
  • We have been a fully remote team from the start 6+ years

Our benefits include:

  • A strong commitment to work-life balance. We provide a flexible work and vacation time
  • Generous paid time off and flexible work from home policies.
  • Offer the ability to take educational courses and support your continuous learning
  • Continuous merit-based pay increases.
  • Stipend paid parental family leave policies to support you during major life events.

Skills Required

  • 7+ years building high-scale consumer products, creative systems, ads systems, or platform infrastructure
  • Shipped complex user-facing systems across multiple surfaces end-to-end
  • Hands-on experience with AI agents, code generation, or automated creative pipelines
  • Full-stack experience including frontend rendering systems and backend infrastructure
  • Proficiency with HTML5, CSS3, and JavaScript
  • Experience building or orchestrating AI agent workflows and LLM-driven pipelines in production
  • REST API fundamentals and experience working across system data flows
  • Track record of owning design-to-delivery end-to-end in a startup or lean team
  • Experience with AI creative tools (Claude, ChatGPT, Runway, Firefly, Nano Banana) in production workflows
  • HTML5 ad production, rich-media, Prebid, or DCO experience
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The Company
HQ: New York, NY
25 Employees
Year Founded: 2012

What We Do

ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer DTC) brands, Agencies, and Publishers alike can now reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x. The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns. Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size. Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you. ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.

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