ResponsiveAds Senior Ad Tech & Integration Engineer

Posted 2 Days Ago
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Hiring Remotely in Vancouver, BC, CAN
In-Office or Remote
Senior level
AdTech • Marketing Tech
The Role
Own technical onboarding and integration with DSPs/SSPs/publishers, troubleshoot trafficking and delivery issues, certify RA tags/formats, build documentation and tooling, support AdCp standard expansion and technical sales/RFP efforts.
Summary Generated by Built In

ResponsiveAds™ single packaged tag is a fundamentally simpler trafficking model than what publishers, agencies and DSPs are used to;  one tag, all sizes, no re-trafficking. But getting there requires someone who understands both sides, the ResponsiveAds Creative Studio platform deeply, and the DSP/SSP, publisher infrastructure that ad ops teams live in every day. This role is the technical bridge between our platform and the ecosystem that delivers our creatives at scale.

You will own the technical solution for how our creative tech integrates with publishers, Channel and new DSP/SSP partners, troubleshoot complex set-up, tag macros, trafficking issues and build the documentation and tooling that makes ResponsiveAds the integrated creative platform for channel partner teams to work with. You will also support the Agentic AdCp standard expansion, working directly with partner engineering teams to certify new ResponsiveAds integrations, Agents, tags and format types integrate across major direct and programmatic environments.

What You Will Do

  • Own technical onboarding of new Channel, DSP, SSP, and publisher integration partners from documentation review to first live campaign
  • Work with ResponsiveAds Zendesk system to provide support as part of the technical engineering team for 1st and 2nd line support tickets. Document and provide clear reports for the community and partners
  • Serve as primary technical resource for publisher, agency and brand ad ops teams on trafficking, tag, and delivery issues
  • Build and maintain integration documentation, trafficking guides, and self-serve onboarding materials for each partner
  • QA and certify new RA tag and format types against major DSP environments before general availability
  • Support the AdCp standard expansion: work directly with DSP engineering teams on schema and tag certification
  • Surface recurring ad ops issues as product bugs or feature requests to the engineering team
  • Support sales in technical discovery conversations and RFP responses involving complex trafficking requirements

Requirements

Background

  • MUST have 5+ years ad operations, solutions engineering, or programmatic technical experience
  • MUST have 5+ years strong Javascript , CSS, coding experience
  • MUST have deep familiarity with DSPs (DV360, TTD, Amazon DSP), SSPs, ad servers, macros, and tag management
  • MUST have experience with HTML5 ad formats, VAST/VPAID video tags, and IAB creative standards
  • MUST have strong debugging skills: network traffic, browser console, and tag inspection tools
  • MUST have Rich media or responsive ad format experience for set-up, debugging, code changes,
  • Excellent written and verbal communication. You explain complex technical concepts clearly to non-technical stakeholders

Skills & Tools

  • Programmatic infrastructure: DSPs (DV360, TTD, Amazon), SSPs, ad servers, tag management
  • Strong working knowledge of Agentic workflows. Set-up and utilize
  • Working knowledge and usage of the industry ad builders and creative management tools
  • HTML5 ad formats, VAST/VPAID, IAB creative standards, deep practical knowledge
  • Browser debugging: network inspector, console, tag and pixel validation tools
  • TCF/GVL consent frameworks and privacy compliance in ad serving is a plus
  • DOOH or CTV ad serving technical requirements is a plus
  • Startup mentality, highly responsive, owns client issues end-to-end, no ticket queue culture

Benefits

Some reasons why you’d want to work with us:

  • You want to play a big part in a small but profitable company that is an industry leader.
  • You do your best in a setting where excellent work is what’s valued, not face time (a good work-life balance is just how we do things!)
  • You value authenticity and a work environment that values who you are and what you can do.
  • You’re looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
  • You want to work alongside a diverse group of people who are passionate, friendly, and helpful.
  • We have been a fully remote team from the start 10+ years

Our benefits include:

  • A strong commitment to work-life balance. We provide a flexible work and vacation time
  • Generous paid time off and flexible work from home policies.
  • Offer the ability to take educational courses and support your continuous learning
  • Continuous merit-based pay increases.
  • Stipend paid parental family leave policies to support you during major life events.

Skills Required

  • 5+ years ad operations, solutions engineering, or programmatic technical experience
  • 5+ years strong Javascript and CSS coding experience
  • Deep familiarity with DSPs (DV360, TTD, Amazon DSP), SSPs, ad servers, macros, and tag management
  • Experience with HTML5 ad formats, VAST/VPAID video tags, and IAB creative standards
  • Strong debugging skills: network traffic analysis, browser console, and tag inspection tools
  • Rich media or responsive ad format experience for setup, debugging, and code changes
  • Excellent written and verbal communication; ability to explain technical concepts to non-technical stakeholders
  • Working knowledge of Agentic workflows
  • Experience using industry ad builders and creative management tools
  • Knowledge of TCF/GVL consent frameworks and privacy compliance
  • DOOH or CTV ad serving technical experience
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The Company
HQ: New York, NY
25 Employees
Year Founded: 2012

What We Do

ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer DTC) brands, Agencies, and Publishers alike can now reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x. The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns. Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size. Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you. ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.

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