The Role
Client-facing SEO strategist responsible for audits, proposals, reports, technical and on-page SEO, keyword and backlink research, site optimization for large projects, and applying analytics insights. Works with internal teams, uses enterprise SEO tools, and communicates technical concepts clearly to clients and stakeholders.
Summary Generated by Built In
This is a full-time remote position open to candidates across Canada.
Brafton is looking for an SEO strategist to join our Consulting Department.
The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail and a ton of curiosity about the ever-changing search landscape.
SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.
This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.
Responsibilities & Tasks:
- Craft competitive and compelling audits, proposals, and reports
- Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
- Assess the health of our clients' websites
- Itemize errors and opportunities
- Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
- Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
- Leverage a strong understanding of Google Analytics
- Be a versatile team player who can tackle various projects and collaborate with all teams.
- Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications:
- 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
- Strong project management and organization skills, ability to prioritize and manage multiple projects
- Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
- Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
- Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
- The ability to meet scheduled and proposed deadlines.
- Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
- Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Benefits Include: Commission, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
Skills Required
- 3-5 years or more of experience contributing to or managing SEO programs
- Agency experience (preferred)
- Evidence of success with SEO campaigns for medium to large brands (e-commerce ideal)
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills and teamwork in fast-paced environments
- Advanced understanding of technical SEO (crawling, indexing, rendering, AMP, site migrations, page speed, Core Web Vitals)
- Strong project management and organization skills, ability to prioritize multiple projects
- Advanced experience with Google Analytics and Google Search Console
- Experience with Google Tag Manager and/or Google Publisher Center (plus)
- Knowledge of recent SEO developments (Core Web Vitals, Google Discover, E-A-T, Rich Results)
- Intermediate to advanced knowledge of HTML, JavaScript, and CSS as they impact search performance
- Experience using SEO tools (SEMRush, Sistrix, DeepCrawl, Screaming Frog, GTMetrix, Ahrefs, etc.)
- Ability to meet deadlines
- Proficiency with spreadsheets (Google Sheets, Excel) or ability to quickly learn
- Skill formatting professional presentations and reports in PowerPoint and Google Slides
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The Company
What We Do
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data. Our goal: Provide the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe. We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create: Search Performance Briefs. End-to-end inbound strategies. Landing pages. Blog posts. eBooks. White papers. Infographics. Press releases. Videos & animations. Newsletters, drips & other email content. Web design, development and UX. Much more. Content marketing is our calling. We follow it to ROI for our customers.
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