Job Title: Public Relations & Communications Manager
Reports to: Director of Public Relations & Communications
Department: Communication Operations
FLSA Classification: Exempt (Salary)
Job Summary:
The Public Relations & Communications Manager’s primary responsibility is to elevate Denver’s tourism brand among consumer audiences. The Public Relations & Communications Manager will work collaboratively with the Director of Public Relations & Communications to present an innovative approach in the implementation and enhancement of Visit Denver’s communications plans and public relations efforts.
Supervisory Responsibilities:
- This position has no supervisory responsibility.
Duties/Responsibilities:
- Support Visit Denver’s vision, mission, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, commitment to community, accountability, and ownership.
- Support Visit Denver’s efforts related to Diversity, Equity, and Inclusion (DEI).
- Responsible for vendor management including tracking and press release distribution systems.
- Develop relationships with and pitch stories to consumer and trade media in the travel, lifestyle, entertainment, meetings, and travel trade sectors with the purpose of elevating Denver’s tourism brand. Write and distribute press releases and fulfill media inquiries to these audiences as required.
- Responsible for monitoring department media goals and assisting in selection of media monitoring vendor(s). Provide input to the process to evaluate and report results, distribute to staff and partners as needed, and review/assist coordinator with monthly media Board reports.
- Assist Director in pitching, coordinating, and staffing of desk side meetings in key tourism media markets.
- Act as a Bureau representative for domestic and international travel writers, pitch story ideas and fulfill requests from these writers. Attending domestic and international travel writer conferences as assigned (e.g., IPW).
- Act as main contact for coordinating domestic and international press tours (FAMs), including arranging itineraries, managing contractors, managing staffing, escorting writers and follow up.
- Manage maintenance of domestic (local, regional, and national) and international media lists.
- Serve as a key communications department contact with individual stakeholders and groups including Denver Mayor’s Office, Denver Metro Chamber of Commerce, Downtown Denver Partnership, Colorado Tourism Office, Colorado Ski Country, and others.
- Serve as media spokesperson both on and off camera as assigned.
- Prepare written content for speeches, videos, bid presentations, newsletters, press statements and other projects as assigned.
- Assist with agency management and coordination as assigned.
- Assist with internal communications/PR needs, including coordinating with other departments on their needs (media lists, updated press kits, editorial content requests, etc.).
- Develop and maintain relationships with PR representatives of key partners.
Other duties:
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Required Skills/Abilities:
- Ability to confidently promote the city. Solid knowledge of Denver is not required, but a plus.
- Professional public/media relations capacity; solid understanding and experience in the development and management of relationships across all levels of press.
- Strong writing, proof reading and editing skills. Proficiency with AP Style.
- Highly motivated self-starter: ability to take initiative with projects; ability to work both collaboratively and independently.
- Strong interpersonal skills, maturity, good judgment and capable of communicating in a professional manner with a diverse range of individuals; maintain professional presence.
- Efficient and proven organizational skills; detail oriented; proven problem analysis and resolution skills; exceptional analytical skills.
- Ability to prioritize and manage multiple priorities/projects/responsibilities simultaneously while meeting stringent deadlines.
- Proficient technology application skills; Advanced Microsoft Office or Google Suite (word processing, spreadsheet, and presentation), email and general digital skills and Client Management software.
- Ability to work frequent nights and weekends as needed; reliable, dependable, flexible, and responsive.
- Ability to travel domestically and internationally.
Education and Experience:
- A Bachelor’s degree in Public Relations, Communications, Journalism, or a relevant field of study is required.
- Minimum five (5) years of Public Relations and Media Relations experience; travel and/or tourism industry experience is a plus.
Physical Requirements:
- Must be able to remain in a stationary position, such as sitting or standing, for an extended period.
- Must be able to bend, stoop, and reach.
- Must be able to lift a minimum of 40 pounds on an occasional basis.
Comprehensive Benefits Package:
- Medical Insurance
- Dental Insurance – 100% employer paid
- Vision Insurance – 100% employer paid
- Basic Life Insurance – 100% employer paid
- Short-Term Disability (STD) – 100% employer paid
- 401(k) Retirement Plan
- Profit Sharing
- Paid Time Off (PTO)
- Three (3) Floating Holidays
- Nine (9) Paid Holidays
- Flexible Spending Accounts (FSA)
- Employee Discounts
- Professional Development Opportunities
- Supportive, Positive Work Culture
How to Apply:
Apply online at: https://visitdenver.com/careers
Application Deadline:
Applications will be accepted through December 31, 2026. This position has also been posted internally in accordance with Colorado’s Equal Pay for Equal Work Act.
Equal Opportunity Statement:
Visit Denver is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Skills Required
- Bachelor’s degree in Public Relations, Communications, Journalism, or a relevant field
- Minimum five years of public relations and media relations experience
- Strong writing, proofreading, editing, and AP Style skills
- Professional experience developing and managing relationships with press and media
- Ability to work frequent nights and weekends as needed
- Ability to travel domestically and internationally
- Advanced proficiency with Microsoft Office or Google Suite
- Client management software experience
- Travel and/or tourism industry experience
- Solid knowledge of Denver
What We Do
Visit Denver is a private, nonprofit trade association and Denver’s official marketing agency. It promotes metro Denver as a destination for conventions, meetings, and leisure travel through sales, advertising, trade shows, digital promotions, and public relations. Its mission is to attract visitors for the economic benefit of the city, community, and local partners. It also maintains the city’s official tourism website and visitor information centers.
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