Public Relations Account Executive (USA)

Posted 2 Months Ago
Be an Early Applicant
New York, NY, USA
In-Office
Junior
Blockchain • Digital Media • Fintech • Information Technology
The Role
Supports public relations accounts in the cryptocurrency, DeFi, and web3 sectors by monitoring media coverage, researching journalists and events, drafting pitches and press materials, arranging interviews, documenting client meetings, and assisting with PR campaigns and media strategies. The role requires strong writing, organization, news judgment, storytelling, creativity, interpersonal communication, and familiarity with industry communication platforms.
Summary Generated by Built In
Account Executive, New York | YAP Global

Hybrid, 3 days in office | Midtown Manhattan, New York City

Crypto and digital assets are becoming part of mainstream finance. We tell its story.

The world's biggest financial institutions are moving onchain. BlackRock has launched a tokenized fund, JPMorgan runs its own blockchain payments network, and Stripe has bought its way into stablecoins. In Washington, Congress passed the GENIUS Act with bipartisan support, creating the first federal rules for stablecoins. This is one of the biggest stories in finance right now, and the companies building it need people who can explain what they're doing and why it matters.

That's what we do. YAP Global is a PR and communications agency working with companies in digital assets: the payments companies, trading platforms, asset managers and infrastructure builders shaping how money moves next. Our team has secured coverage in the Financial Times, Bloomberg, CNBC, Fortune, Forbes, Reuters and CoinDesk, and we're the media partner for some major industry conferences in the United States, France, London and Singapore.

No crypto background needed. If you're curious and a sharp communicator, we'll teach you the rest. Some of our best people started knowing nothing about it.

What you'll do
  • Pitch stories, interviews and op-eds to journalists at top business, finance and tech outlets
  • Research and draft pitches, press releases and media lists
  • Arrange and prepare clients for media interviews
  • Track coverage and report results to clients and the team
  • Spot news that matters to our clients and suggest how they can be part of the story
  • Contribute ideas to campaigns from day one
Who you'll work with

You'll report to an Account Manager in New York and work closely with our Director, alongside colleagues in London and Singapore. You'll have a weekly 1:1 with your line manager, so you always know how you're doing and get the feedback and support you need. As part of a small team, you'll get real responsibility fast and direct access to senior people who will invest in your growth.

Where this goes

We progress our people quickly. With two performance review cycles a year, you won't wait a year to be recognized for your work. The path runs from Account Executive to Senior Account Executive to Account Manager.


RequirementsYou're a fit if you have
  • 1 to 2 years in PR, communications or journalism (or a relevant degree plus internships)
  • A real news sense: you can tell what makes a story and why a reporter would care
  • Clean, sharp writing
  • Strong organization and follow-through
  • Curiosity about finance and technology (and comfort with memes, Slack, Telegram and X)

BenefitsWhat you'll get
  • 25 days PTO plus public holidays, and your birthday off
  • Health insurance and a 401(k) employer match
  • Monthly gym/ wellness stipend
  • Hybrid: 3 days in office, 9am-6pm with flexibility
  • An annual team offsite (past ones include a safari park and Roman and French villas)
  • Ongoing training and mentorship

--

To apply: send your CV and a 3-sentence answer to this: pick a crypto story from this week's business news and tell us which reporter you'd pitch it to and why.

Skills Required

  • Must have the right to work in the United States
  • At least 1–2 years of experience or an educational background in public relations, communications, or journalism
  • Knowledge of fintech, blockchain, or cryptocurrency, or genuine desire to learn about these areas
  • Outstanding organizational, multitasking, and time-management skills
  • Excellent spelling, grammar, proofreading, and attention to detail
  • Ability to work independently under pressure with high motivation
  • Strong news sense and storytelling ability
  • Creativity, strategic thinking, and innovation
  • Strong interpersonal skills when dealing with clients and media
  • Experience with communication platforms such as Telegram, Slack, X, and Discord
Am I A Good Fit?
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The Company
HQ: London
25 Employees
Year Founded: 2018

What We Do

YAP Global: Your Angle Presented, Globally. YAP Global is an international PR and communications agency that works with meaningful fintech, digital assets, blockchain technology and privacy companies with stories we believe should be heard on the global stage. We aim to be the bridge between quality journalism and emerging technologies making a difference in the world. As a team with international journalism and communications experience and global perspectives, we ensure that tech reporting maintains its integrity in the era of clickbait and fake news. We are driven daily to help our clients grow and strengthen their thought-leadership, create value and shape important conversations in their industry.

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