Product Owner, eCommerce
Full Time
Nashville, TN, US
About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of digital experiences to match that same energy.
About The Team
At Holley Performance Brands, our Customer Experience Marketing (CXM) team is shaping the future of Holley’s 360° digital retail experience. We help customers connect with the right products across Holley’s brands, stores, distributors, and partners. Our goal is simple — create personalized, data-driven experiences that build lasting relationships between brands and their customers.
About The Role
The Product Owner, eCommerce will manage and optimize Holley’s Direct-to-Consumer (DTC) eCommerce channel, reporting to the Director of eCommerce. This hands-on, operational role focuses on executing the DTC product roadmap, enhancing the customer experience, and driving measurable results in a fast-paced, evolving environment.
The Product Owner serves as the liaison between business and engineering, responsible for writing and translating business requirements into actionable technical stories and ensuring alignment across cross-functional teams. This individual will also play a role in enhancing internal processes for greater efficiency and may support CXM leadership in developing business cases for innovative technology initiatives that advance Holley’s digital commerce capabilities.
This is an in-office role based in the Nashville, TN office with occasional travel to the Bowling Green, KY office.
Key Responsibilities
- Product Roadmap Execution: Implement and prioritize the DTC eCommerce roadmap, ensuring alignment with Holley’s strategic goals and customer needs.
- Business Requirements Management: Develop, document, and translate business requirements into user stories and acceptance criteria for engineering and development teams.
- Cross-Functional Liaison: Serve as the primary link between CXM, marketing, IT, and technology teams to ensure business needs are accurately reflected in technical deliverables.
- Feature Development: Partner with development teams to design, build, test, and deploy new features, maintaining a robust testing culture within Agile processes.
- Process Optimization: Identify and implement improvements to enhance operational efficiency and streamline workflows across the DTC business.
- Transformation Agility: Demonstrate adaptability in response to evolving organizational structures, priorities, and communication methods.
- Customer Experience Optimization: Leverage retail best practices to improve UX/UI design, site performance, and the overall customer journey.
- Performance Monitoring: Analyze and interpret key performance metrics to optimize eCommerce operations, drive satisfaction, and achieve revenue growth.
- Innovation Support: Assist CXM leaders in writing business cases for emerging technologies and future digital retail innovation.
Qualifications
Education: Bachelor’s degree in business, Marketing, Information Technology, Psychology, or a related field.
Experience:
- Minimum 5 years in eCommerce, product management, or a related field, with at least 3 in a hands-on operational role managing DTC or retail eCommerce channels.
- Proven experience acting as a liaison between business and technical teams to deliver successful digital product outcomes.
- Experience working within an Agile framework, contributing to collaborative story writing and cross-functional sprint planning.
Skills:
- Strong understanding of eCommerce platforms (e.g., Shopify) and retail best practices.
- Proficiency in product management tools (e.g., Jira, Confluence) and data-driven decision-making.
- Excellent communication and collaboration skills across business and technical stakeholders.
- Confident decision-making ability, with a balance of independence and teamwork.
- Demonstrated adaptability to changing processes, priorities, and organizational structures.
- Ability to identify opportunities for efficiency and process improvement.
Preferred Skills:
- Experience with automotive aftermarket products or related industries.
- Familiarity with UX/UI design principles and customer journey optimization.
- Knowledge of emerging trends in eCommerce and digital retail.
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.
Skills Required
- Bachelor’s degree in business, marketing, information technology, psychology, or a related field
- At least 5 years of experience in eCommerce, product management, or a related field
- At least 3 years of hands-on operational experience managing DTC or retail eCommerce channels
- Experience serving as a liaison between business and technical teams to deliver digital product outcomes
- Experience working within an Agile framework, including collaborative story writing and cross-functional sprint planning
- Strong understanding of eCommerce platforms such as Shopify and retail best practices
- Proficiency with product management tools such as Jira and Confluence
- Experience with automotive aftermarket products or related industries
- Familiarity with UX/UI design principles and customer journey optimization
- Knowledge of emerging eCommerce and digital retail trends
What We Do
Holley is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for car and truck enthusiasts. Holley offers the largest portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and the personalization of their classic and modern cars. Holley has disrupted the performance aftermarket category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform.
