The Role: Product Marketing
Location: Calgary, AB (in-office role)
About Showpass
At Showpass, we’re reigniting the joy of live experiences.
We’re Canada’s fastest-growing event ticketing and live experience platform, powering everything from concerts and festivals to comedy shows, attractions, nightlife, and community events.
But we’re not just a ticketing company.
We help event organizers grow their businesses, bring new creators into the live events space, and build technology that has to perform in real-world, high-pressure environments where failure is not an option.
We’re proud to be recognized as:
- Canada’s Most Admired™ Corporate Cultures (2024 & 2025 & 2026)
- CanadianSME Fastest Growing Company (2024)
- Deloitte Technology Fast 50 (#20, 2024)
Job Title: Product Marketing
Location: Calgary, Alberta
Role Overview: You will bridge the gap between our Product, Sales, and Client Success teams. You’ll assist with bringing new products and features to market by developing marketing and sales materials to support successful product launches. You will translate technical information into clear and engaging messaging, and will also play a key role in educating clients, driving product awareness and adoption.
What you’ll do:
- Work closely with Product team to understand new and upcoming features and ensure successful product launches
- Own marketing deliverables for product launches, including messaging, sales enablement materials, and launch campaigns
- Translate technical product information into clear, engaging content for existing and prospective clients
- Develop sales materials and resources for new product features, including pitch decks, one-pagers, case studies, and other documents as required
- Develop product-related content including help articles, newsletters, how-to videos etc and host webinars and learning sessions as required
- Create internal training and onboarding resources to help new employees understand Showpass's products and features
- Leverage AI tools whenever possible to improve content creation, workflows, and marketing efficiency
- Collaborate with the entire Marketing team to ensure consistent messaging across all channels
What you bring:
- Post secondary education in marketing or related is an asset
- Minimum 4 years of experience in product marketing, preferably within a SaaS or technology company is required
- Proven experience developing and executing product launches and marketing campaigns related to new products and features
- Ability to understand technical products and features and translate into clear and engaging messaging to communicate value to new and existing clients
- Experience creating well written product documentation, marketing content, and sales enablement materials
- Experience developing educational resources and training materials and conducting product training either internally or externally as required
- Demonstrated ability to develop product marketing materials that increase product awareness, client engagement, and feature adoption
- Experience working cross-functionally with internal teams such as Product, Sales, Client Success, and broader Marketing team to align messaging and support business objectives
- Strong understanding of how to position and communicate new products and features to various audiences
- Comfortable using AI tools to improve product marketing initiatives, content creation, and other materials and/or processes related the product marketing
- Strong organizational and project management skills with the ability to manage multiple tasks and competing priorities
- Must be detail oriented with ability to work independently while taking ownership of projects from planning through execution
Why Join Showpass
Our work is grounded in our core values (GUAC). Here’s what that looks like in practice:
- Grow relentlessly – we move fast, learn, and improve
- Understand the value of time – we prioritize speed and momentum
- Act like an owner – you build it and see it show up at real events
- Curiosity – we experiment, including with AI
Perks:
- Competitive compensation + performance bonus
- Employee Stock Option Plan (we don’t just act like owners, we are owners)
- Comprehensive Benefits Plan + HSA/LSA
- Unlimited PTO
- Daily breakfast & lunch from our in-house chef
- Learning & Development allowance + Curiosity Talks
- Team bonding events
- Insider Pass event credits
- Dog-friendly office
Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.
Skills Required
- Minimum 4 years of experience in product marketing, preferably within a SaaS or technology company
- Experience developing and executing product launches and marketing campaigns for new products and features
- Ability to understand technical products and translate information into clear, engaging messaging
- Experience creating product documentation, marketing content, and sales enablement materials
- Experience developing educational and training materials and conducting product training
- Experience creating product marketing materials that increase awareness, engagement, and feature adoption
- Experience collaborating cross-functionally with Product, Sales, Client Success, and Marketing teams
- Strong understanding of positioning and communicating new products and features to varied audiences
- Comfort using AI tools to improve product marketing initiatives and content workflows
- Strong organizational and project management skills
- Ability to manage competing priorities and take ownership of projects through execution
- Post-secondary education in marketing or a related field
What We Do
We help make your events great! Showpass is a venue and event management software company building next-generation tech to empower anyone running ticketed events with the tools to make a bigger impact on their customers. Our tools combine cutting-edge software and hardware for seamless online and offline sales, while delivering event management operational tools on the same integrated platform. But what makes us different? Showpass offers a unique platform for collaboration between the key groups that power events. From venues, to organizers, to street teams, to attendees, we are focused on bringing people together through the magic of live events. We also happen to be powered by the most talented team in the industry, fostering innovation, creativity and disruption. These pillars support the Showpass culture which is built on a love for events, and all things food. That’s what makes us the fastest growing Canadian ticketing company. For Interviews, Press kits, and other inquires please contact [email protected]
