The Role
Develop and execute go-to-market strategies, product launches, integrated campaigns, demand generation, sales enablement, and content programs. Manage marketing funnels, analyze performance and ROI, conduct market and competitive research, perform win-loss analysis, and provide recommendations to improve positioning, messaging, pipeline, and revenue. Collaborate with business leaders, product, sales, customer success, analysts, and subject matter experts.
Summary Generated by Built In
Role Overview
We are looking for a Product Marketing Specialist to drive the growth and market positioning of assigned business units. The candidate should be capable of working independently with Business Unit leaders to plan, execute, and track end-to-end marketing initiatives that strengthen both business growth and brand health. The role requires close collaboration with sales, product, and subject matter experts to deliver impactful go-to-market strategies, demand generation campaigns, and sales enablement programs.
Key Responsibilities- Go-to-Market Planning: Build and execute GTM plans for products, solutions, and services aligned with business unit objectives, ensuring successful product launches and market adoption.
- Content Development: Create and manage high-quality marketing and sales content, including brochures, presentations, solution briefs, case studies, emailers, campaign assets, website content, and thought leadership materials.
- Campaign Execution: Plan, execute, and optimize integrated marketing campaigns across digital, email, webinars, events, social media, and partner channels to drive brand awareness, demand generation, and pipeline growth.
- Funnel Management: Own and monitor the end-to-end marketing funnel, tracking key conversion metrics from awareness to qualified pipeline. Work closely with sales teams to improve lead quality, conversion rates, and marketing contribution to revenue.
- Sales Enablement: Develop sales enablement assets such as pitch decks, battle cards, competitive positioning, solution briefs, and objection-handling guides. Partner with sales teams to ensure they have the right messaging, content, and insights to accelerate deal closure.
- Win-Loss Analysis: Conduct win-loss analysis by gathering feedback from sales teams and customers to understand buying decisions, competitive dynamics, and market trends. Translate insights into actionable recommendations to refine product positioning, messaging, campaigns, and go-to-market strategies.
- Market Research: Conduct market research to understand customer needs, industry trends, analyst insights, and regulatory developments, enabling informed marketing and business decisions.
- Competitive Analysis: Continuously monitor competitor offerings, positioning, messaging, pricing, and go-to-market strategies to strengthen SISA's market differentiation.
- Marketing Performance & Reporting: Track and analyze marketing KPIs, campaign effectiveness, pipeline contribution, and ROI. Provide regular performance reports and recommend optimization strategies based on data-driven insights.
- Cross-Functional Collaboration: Work closely with business units, product teams, sales, customer success, analysts, and subject matter experts to ensure alignment across product messaging, campaigns, customer engagement, and business objectives.
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The Company
What We Do
Infosec is a cybersecurity education company that helps IT and security professionals advance their careers and helps employees become safer online at work and home. Its offerings include Infosec Skills, with more than 1,400 hands-on cybersecurity courses and instructor-led certification boot camps, and Infosec IQ, which provides security-awareness training. Its mission is to equip individuals and organizations to outsmart cybercrime.
