At Candid Health, we’re searching for a Product Marketing Manager to craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit we bring to our customers as a transformative autonomous revenue cycle automation platform. As a key strategic investment for the company and product, you will be working on highly impactful and visible outcomes. This is an opportunity to get in at the ground floor of designing and building something exciting and new in a customer-centric, scalable, value-driven, and highly collaborative way with other top-tier talent.
What You’ll DoPartner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs. Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement. Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
Build the product marketing function from the ground up, establishing scalable program elements (such as a tiering system for product feature launches and regular market update cadences) that are tailored to Candid Health’s unique position and organizational maturity.
Research and identify industry best practices, market trends, and competitive insights. Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health’s platform and drive strategic direction for segment growth.
Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams. Develop customer lifecycle initiatives—such as customer advocacy, references, and community—and turn customer success into tangible case studies and testimonials that drive pipeline and solution adoption.
You have a Bachelor’s degree as a minimum requirement in Marketing, Business, Communications, or a related field.
You have 3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
You’ve built and maintained successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products.
You have well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
You have excellent cross-functional influence and a builder's mindset; you know the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
You’re a clear and concise communicator; you enjoy the challenge of explaining complicated, technical ideas in simple, value-driven terms, both in-person and in writing.
The estimated starting annual salary range for this position is $160,000 to $195,000 USD; commensurate with experience. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.
Please note: we are looking for employees to join our in-person culture at one of our offices (Denver, New York, or San Francisco). Our weekly schedule is 4 days in-office and 1 day working remotely.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3 to 6 years in dedicated Product Marketing roles in Enterprise B2B
- Experience building and executing end-to-end go-to-market strategies and launch plans for enterprise SaaS
- Strong ability with value-based messaging, extracting use-case narratives from technical specs, and competitive positioning
- Proven cross-functional influence and experience building scalable product marketing programs
- Excellent written and verbal communication; able to simplify technical ideas into value-driven messaging
- Ability to produce high-quality enablement deliverables (pitch decks, battlecards, demos, one-pagers)
- Work in-person at one of company offices (Denver, New York, or San Francisco) 4 days in-office, 1 remote day
What We Do
Getting paid in healthcare is more difficult than it should be, and it’s quietly breaking the system. Candid Health is addressing this issue by rebuilding the billing infrastructure from the ground up. We use automation and AI to eliminate the friction that slows down payments, exhausts staff and drains billions from provider organizations. Healthcare organizations using Candid spend significantly less money and time on back-office administrative work that is not core to their mission of patient care. We have enabled a shift from a tedious RCM process to a touchless one.
Why Work With Us
At Candid Health, our people set us apart. We’re builders, engineers, and healthcare veterans on a mission to fix billing with automation. We thrive in-person with a culture of respect and candor, helping providers get paid faster so they can focus on delivering care.
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