Product Marketing Manager

Posted 7 Days Ago
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Stockholm, SWE
In-Office
Mid level
Artificial Intelligence • Gaming • Machine Learning • Generative AI
The Role
Own product positioning, messaging, growth initiatives, launches, content, events, partnerships, sales enablement, and product packaging for AI-powered game animation software. Gather customer, competitor, and pricing insights for product and leadership. The role targets game developers, animators, creators, and studios, requiring hands-on storytelling, content creation, and familiarity with game development and generative AI.
Summary Generated by Built In
Motorica is at a breakthrough moment

We are changing how games are animated. By combining proprietary motion capture data with state-of-the-art diffusion models, we let studios generate AAA-quality character animation in minutes instead of weeks, at a fraction of the traditional cost. Animators keep full control over style, timing and transitions, and export straight into Unreal, Unity, Maya and Blender.

Our technology is already used by some of the biggest names in gaming, and demand from major studios is growing fast. The product is ready. Now we need someone to tell its story.

The Role

You will be our dedicated marketer and the voice of the product in the market. You'll own both marketing and growth initiatives, and support our commercial strategy and the packaging of our products. You will work closely with our leadership team and the AI researchers who build our models.

What You'll Do
  • Own positioning and messaging: Turn deep tech into a clear story for animators, technical animators, animation directors and the producers who sign off on budget.

  • Drive growth: Launches, content, events and partnerships that build awareness and pipeline. Motion sells itself when it is shown well.

  • Support sales and packaging: Equip our account executives across Europe, North America and Asia to win, and help shape how we package our products.

  • Bring the market inside: Feed customer, competitor and pricing insights back to product and leadership.

How You'll Work

This is a role where you both define the direction and execute hands-on. There is no ready-made playbook: you figure out what works, then run that playbook, whatever the tactics.

Who You Are
  • 3+ years in B2B growth and/or product marketing, with the emphasis on marketing. You have launched products and built audiences, not just written requirements.

  • Experience marketing to developers or creators. A background in game middleware, engine tools or 3D/DCC software is a strong plus.

  • A sharp writer and storyteller, comfortable creating video and visual content yourself.

  • You understand game development well enough to earn an animator's respect, and you are curious about generative AI.

  • You like owning a whole function, prefer shipping over polishing, and you are at home in a small, fast-moving startup rather than following a big-company playbook.

  • Fluent in English.

Nice to have: Running a GDC presence, hands-on experience with the game development process.

What We Offer
  • Competitive salary and stock options

  • Pension, 5,000 SEK yearly wellness allowance, life and injury insurance

  • The chance to build marketing from scratch at a deep-tech company backed by Angular Ventures, Luminar Ventures and founders of leading Swedish game studios

  • An office on Södermalm, with a team where more than half are AI researchers

Skills Required

  • 3+ years of experience in B2B growth and/or product marketing, with emphasis on marketing
  • Experience launching products and building audiences
  • Experience marketing to developers or creators
  • Strong writing and storytelling skills
  • Ability to create video and visual content hands-on
  • Understanding of game development sufficient to earn animators' respect
  • Curiosity about generative AI
  • Fluent English
  • Background in game middleware, engine tools, or 3D/DCC software
  • Experience running a GDC presence
  • Hands-on experience with the game development process
Am I A Good Fit?
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The Company
23 Employees
Year Founded: 2020

What We Do

Motorica is a Stockholm-based AI company specializing in generative animation for 3D character motion. The company develops cutting-edge technology that merges machine learning, motion capture, and compatibility with industry-standard tools to provide scalable, high-quality animation, effectively removing the trade-off between cost and speed through groundbreaking research in generative AI and motion synthesis.

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