Product Marketing Manager

Posted 2 Days Ago
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Arlington, VA, USA
In-Office
145K-175K Annually
Senior level
Aerospace • Hardware • Defense
Umbra builds next-generation space systems that observe the Earth in unprecedented fidelity.
The Role
Lead product marketing for Space Systems or Remote Sensing & Mission Solutions: develop positioning, messaging, and customer-facing content; support go-to-market launches and ABM; produce sales enablement assets; analyze pipeline via CRM and dashboards; conduct market/competitive research and coordinate cross-functional marketing initiatives.
Summary Generated by Built In

Umbra is an American space technology company delivering advanced systems, from sensors to spacecraft, that empower customers worldwide with unmatched access to critical information from space. Our mission is simple and ambitious: redefine space—for people, systems, and missions in every domain. Umbra’s ecosystem operates through three business units: Remote Sensing (the data), Space Systems (the components), and Mission Solutions (the platforms).  Together, our teams develop capabilities that deliver persistent access, resilient performance, and mission-ready solutions, advancing U.S. space leadership while keeping the world safe and informed.  

About the Job

Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our Space Systems business, while the other will focus on our Remote Sensing and Mission Solutions businesses.

In this role, you will partner closely with Business Development, Product Management, Engineering, and Communications to translate complex technical capabilities into clear value propositions, differentiated messaging, and compelling marketing content that drives customer engagement and business growth. Whether supporting spacecraft components and subsystems or advanced remote sensing and mission solutions, you'll help shape how Umbra's technologies are positioned across commercial, defense, and intelligence markets.

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G aerospace, defense, or national security markets and a passion for bringing innovative technologies to market.

These positions are based on-site in our Arlington, VA office.

Key Responsibilities 

  • Develop product positioning, value propositions, and messaging for your assigned business area (Space Systems or Remote Sensing & Mission Solutions), ensuring clear differentiation across target customer segments.
  • Own the messaging, positioning, and ongoing evolution of customer-facing product marketing materials – including datasheets, presentations, web content, technical briefs, case studies, infographics, sales enablement tools, and training materials – ensuring content remains accurate, differentiated, and aligned with product updates. Produce and maintain these assets using Adobe Creative Suite, Figma, and related design tools.
  • Support go-to-market execution for new product launches, enhancements, and customer announcements in partnership with Communications, Business Development, Product Management, and Engineering.
  • Partner closely with Business Development to support strategic pursuits through account-based marketing (ABM), campaign messaging, sales enablement, and customer-facing content.
  • Manage lead pipeline performance for assigned business units, leveraging CRM and marketing dashboards to track campaign impact, analyze funnel health, and translate performance insights into targeted product marketing and communications initiatives.
  • Conduct market and competitive research to inform product positioning, messaging, and growth opportunities within your assigned market.
  • Serve as the product marketing lead for your assigned business area, coordinating cross-functional marketing initiatives and ensuring consistent messaging across campaigns, events, digital channels, and customer communications.
  • Translate product roadmaps and technical capabilities into compelling narratives that resonate with commercial, defense, and intelligence customers.
  • Monitor market trends, customer needs, and mission priorities to inform marketing strategy and provide feedback into product planning.
  • Perform other duties as assigned.

Requirements

Required Qualifications 

  • Bachelor's degree in Marketing, Business, Engineering, or a related field; or equivalent professional experience.
  • 5+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience marketing complex, engineering-led hardware or technology products.
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives and content about technical products. 
  • Strong graphic design skills, with proficiency in design tools (e.g., Adobe Creative Suite, Figma, or Canva) to create polished marketing materials, sales collateral, and visual content.
  • Experience creating product positioning and messaging frameworks for technical products.
  • Strong research and analytical skills to gather market intelligence and derive insights that drive marketing strategy. 
  • Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support sales enablement and campaign execution.
  • Proven project management and organizational skills, with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced, dynamic environment. 

Desired Qualifications 

  • 10+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience in aerospace, satellite technology, defense, automotive, robotics, semiconductors, or geospatial intelligence.
  • Familiarity with government and defense acquisition processes to federal agencies.
  • Strong sense of storytelling, creativity, and strategic thinking grounded in technical credibility.
  • Understanding of geospatial or satellite imagery concepts – ability to visually represent data or complex technology in an accessible way. 
  • Passion for space, technology, and innovation, which drives a deeper understanding of Umbra’s mission and audiences. 

Benefits
  • Flexible Vacation / Paid Time Off / Family Leave 
  • Medical, Dental, Vision, Life, Voluntary Life, LTD
  • 401(k) Plan with 3% non-elective employer contribution 
  • Stock Options
  • Free Parking in office building or Transit is reimbursed
  • Free lunch in office daily 

Umbra is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. 

Employment Eligibility Verification 

In compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire. 

ITAR/EAR Requirements 

This position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C. § 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable. 

Pay Transparency 

This job posting may cover multiple career levels. To ensure greater transparency, we provide base salary ranges for all roles, regardless of location. Our standard pay ranges are based on the role’s function and level, benchmarked against similar growth-stage companies. Compensation may vary based on geographical location, as certain regions may have different cost-of-living factors. The final offer will also be influenced by the candidate's skills, responsibilities, and relevant experience. 

Compensation Range 

The Compensation Range for this role is $145,000 - $175,000 DOE. 

Skills Required

  • Bachelor's degree in Marketing, Business, Engineering, or related field or equivalent experience.
  • 5+ years experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience marketing complex, engineering-led hardware or technology products.
  • Excellent written and verbal communication skills; ability to craft compelling technical narratives.
  • Strong graphic design skills and proficiency with design tools (Adobe Creative Suite, Figma, or Canva).
  • Experience creating product positioning and messaging frameworks for technical products.
  • Strong research and analytical skills to gather market intelligence and drive strategy.
  • Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot) to support sales enablement and campaigns.
  • Proven project management and organizational skills to lead cross-functional initiatives and meet deadlines.
  • Must meet ITAR/EAR eligibility (U.S. citizen, U.S. national, lawful permanent resident, refugee or asylee, or otherwise eligible for required authorizations).
  • 10+ years experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience in aerospace, satellite technology, defense, automotive, robotics, semiconductors, or geospatial intelligence.
  • Familiarity with government and defense acquisition processes.
  • Understanding of geospatial or satellite imagery concepts and ability to visually represent data.
  • Passion for space, technology, and innovation.
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The Company
HQ: Santa Barbara, CA
145 Employees
Year Founded: 2015

What We Do

Umbra builds next-generation space systems that observe the Earth in unprecedented fidelity. Our mission: Deliver global omniscience. To stay ahead of climate change, geopolitical risk, and other major crises and issues, we need a global understanding of what is changing, where, and how fast. Umbra provides easy access to the highest quality commercial satellite data available, which is an indispensable tool for the growing number of organizations monitoring the Earth. We empower our customers to create the solutions that inform, inspire, and address our planet’s most pressing needs. We’re helping to create a brand new industry that has never meaningfully existed before.

Why Work With Us

Umbra has a vision to illuminate the world, meaning anyone can find out what's happening on the ground anywhere on Earth at any time. Exciting challenges lie ahead—new software products, satellite launches, and space missions are in the works. Steered by our core values, we’ll tackle these challenges creatively and collaboratively. Join us!

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