About Broadcast Management Group (BMG)
BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure.
Media Command™ is BMG's proprietary broadcast software platform (MAM, channel playout, record, cloud-based) competing in a high-growth market. Media Command is a strategic growth driver with an aggressive ARR target in 2027 and 30%+ YoY growth.
★ Product Marketing Manager, Media Command™
Reports To: Senior Marketing Manager
Location: Washington, D.C. area
The Role
We're looking for an experienced Product Marketing Manager to own Media Command™ positioning, competitive differentiation, sales enablement, and customer adoption. You'll report to the Senior Marketing Manager and work closely with our Sales team and internal product team. This role is AI-native, you'll use Claude for competitive analysis,
ROI modeling, messaging development, and customer reference management.
What You'll Do
Competitive Positioning & Messaging (40%): Own Media Command's positioning vs. other competitors. Develop win/loss messaging and collateral. Create battle cards for sales team. Conduct win/loss interviews and update messaging quarterly. Use Claude to synthesize competitive research and model ROI comparisons.
Sales Enablement & Support (35%): Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks. Support sales team with proposal materials and RFP responses. Conduct discovery calls with prospects to inform messaging. Build customer reference program with 10+ active advocates. Track win rate, sales cycle length, and deal health.
Customer Adoption & Success (20%): Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination. Track adoption metrics and NPS. Identify expansion and upsell opportunities. Build product feature adoption campaigns for new releases.
AI-Leveraged Analysis & Strategy (5%): Use AI for competitive analysis, customer research synthesis, and ROI modeling. Build product marketing frameworks and templates for reuse.
What We're Looking For
Required:
- 5+ years in product marketing, with experience launching or scaling a B2B software product
- Proven success with competitive positioning and win/loss analysis
- Strong case study and sales enablement writing skills
- Experience building and managing customer reference programs
- Track record of driving product adoption and customer success metrics
- Daily AI experience; ability to use AI for market research and analysis
- Comfort with sales process and ability to partner closely with AEs
Preferred:
- Broadcast, media, or video technology background
- Experience with competitive SaaS software
- Experience in high-growth SaaS (30%+ YoY growth)
- ROI modeling and complex sales cycle experience (6+ months)
How We'll Measure Your Success
First 6 Months:
- Competitive positioning and win/loss messaging framework defined
- 3+ case studies completed and published
- Sales enablement materials (decks, one-sheets, RFP responses) live
- 5+ customer references recruited and actively supporting sales
- Media Command deal win rate improving to 35%+
First 12 Months:
- 8-10 case studies published
- 10+ active customer references; reference close rate 40%+
- 70%+ product adoption within 30 days of sale
Why Join BMG
- Own positioning and strategy for a high-growth, high-margin product
- Build a strong customer reference community and case study portfolio
- Use AI to accelerate market research, competitive analysis, and customer insights
- Direct impact on BMG revenue targets and company growth trajectory
- Competitive salary, meaningful bonus, health insurance, 401(k), PTO
How to Apply
Submit your resume, cover letter, and examples of case studies, competitive analysis, or sales enablement materials you've created. Applications reviewed on a rolling basis. Priority candidates interviewed within 2 weeks.
Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.
Skills Required
- 5+ years of product marketing experience
- Experience launching or scaling a B2B software product
- Proven success with competitive positioning and win/loss analysis
- Strong case study and sales enablement writing skills
- Experience building and managing customer reference programs
- Track record of driving product adoption and customer success metrics
- Daily AI experience and ability to use AI for market research and analysis
- Comfort with the sales process and ability to partner closely with account executives
- Broadcast, media, or video technology background
- Experience with competitive SaaS software
- Experience in high-growth SaaS environments with 30%+ year-over-year growth
- ROI modeling and complex sales cycle experience, including sales cycles longer than six months
What We Do
Broadcast Management Group is a full-service media production company with experience in all phases of content creation. We are industry leaders in REMI Production, live production, broadcast consulting, system integration, production staffing, event management and creative services. From consulting on technical facilities and developing original show formats, to the technical execution of large-scale live productions and events, our passion and dedication to clients is unmatched. BMG Operates a Las Vegas and Chicago REMI Production Facility, BMG designed and built the first complete REMI Broadcast Center and Custom built REMI Mobile Units. The Broadcast Management Group team has traveled the globe, producing impactful live video content, providing consulting services, and developing original show formats. We’ve produced live programming at major events like the Emmys, the Oscars, and SXSW. We’ve launched OTT networks from the ground up and orchestrated the build-out of broadcast facilities – both domestically and abroad. Our team immerses itself in every aspect of video production and content creation – from planning and strategy through technical execution. Above all, we treat every job not as a one-time project, but as an opportunity to build a lasting relationship and create impactful content. With offices in New York, DC, Chicago, Los Angeles, and Las Vegas, we have the flexibility to quickly deploy our team and provide full-scale production, creative, consulting, and staffing services for any projects throughout the US or internationally. You make the call, we’ll do the rest. Our Services: +REMI Broadcast Center +REMI Mobile Units +Live Production +Broadcast Consulting +System Integration +Production Staffing +Event Management +Creative Services Check out our website for more info: http://www.broadcastmgmt.com/ Or give us a call - we'd love to hear from you: 866.494.1208
