The role combines strategic planning with hands-on execution.
across performance marketing, SEO, content, social media, email marketing,
marketing automation, analytics, and demand generation. I work closely with
leadership, sales, design, content, and technology teams to turn digital
channels into measurable business outcomes.
Key Responsibilities
- Develop and execute integrated digital marketing strategies aligned with business and revenue goals, informed by competitor, market, keyword, audience, and channel research.
- Plan and manage B2B demand generation campaigns across Google, LinkedIn, Meta, and other relevant channels, driving qualified traffic, leads, opportunities, and pipeline through paid and organic acquisition.
- Develop SEO strategies focused on increasing organic visibility, qualified traffic, and commercial intent, and identify opportunities to improve visibility across search engines and AI platforms.
- Develop
and optimize lead generation funnels from first touch through MQL, SQL,
and opportunity stages.
- Manage content distribution across website, social media, email, search, and emerging AI-driven discovery channels.
- Build and optimize landing pages, conversion journeys, lead magnets, and other digital assets, and continuously test messaging, audiences, creatives, offers, and campaigns to improve conversion.
- Manage email marketing and marketing automation campaigns, including segmentation, nurturing, personalization, and lead follow-ups.
- Monitor campaign performance, attribution, CPL, conversion rates, ROI, and pipeline contribution using GA4, Google Tag Manager, Search Console, CRM, advertising platforms, and analytics tools.
- Establish reporting frameworks and dashboards that provide clear visibility into marketing performance and business impact.
- Collaborate with content, creative, product, and development teams to launch and optimize campaigns, and experiment with new tools, automation, and AI capabilities to improve marketing efficiency.
- Support
brand positioning and digital communication for Tkxel’s technology and
software development services across international markets.
Core Areas of Ownership
This role owns digital strategy, demand generation, and performance marketing end to end, spanning SEO, content marketing, paid media, email marketing, and marketing automation. It also carries ownership of conversion rate optimization, analytics, B2B lead generation, AI search and GEO, and the wider marketing technology stack.
Requirements
- 3-4 years of digital marketing experience.
- Proven ownership of paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management and optimization.
- Hands-on SEO experience covering technical, on-page, and content-led organic growth.
- Working command of GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.
- Experience with marketing automation and CRM platforms (HubSpot, ActiveCampaign, Pipedrive, or equivalent) for segmentation, nurturing, and lead lifecycle management.
- Demonstrated experience building and optimizing landing pages and conversion journeys, with a testing-led approach to CRO.
- Strong written and verbal English, with experience marketing to international audiences.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager,
Google Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft
Clarity, Zapier, n8n, and other marketing automation, analytics, CRM, and AI
tools.
Skills Required
- 3-4 years of digital marketing experience
- Proven experience owning and optimizing paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management
- Hands-on SEO experience covering technical, on-page, and content-led organic growth
- Working command of GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting
- Experience with marketing automation and CRM platforms such as HubSpot, ActiveCampaign, Pipedrive, or equivalent
- Experience building and optimizing landing pages and conversion journeys using a testing-led CRO approach
- Strong written and verbal English with experience marketing to international audiences
- Bachelor's degree in Marketing, Business, Communications, or a related field
What We Do
AI driven technology solutions for modern enterprises. We help organizations transform, scale, and innovate through a combination of artificial intelligence and advanced software engineering. By applying intelligent automation and data driven systems, businesses can simplify operations, improve efficiency, and unlock new growth opportunities. Our expertise includes AI strategy and consulting to identify high impact opportunities, AI development to build machine learning models and predictive systems, and intelligent automation to streamline workflows and boost productivity. We also deliver cloud migration, application modernization, embedded systems, and digital product engineering to help businesses move beyond legacy limitations and build scalable, future ready solutions. With a strong focus on results, we enable faster time to market, reduced operational costs, and improved performance across critical business functions. Every solution is tailored to specific goals, ensuring measurable outcomes and long term value. Take the next step toward smarter growth. Contact us now for a consultation and start transforming your business today.
