Product Marketer

Posted 2 Days Ago
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Chicago, IL, USA
In-Office
Mid level
Information Technology • Software • Analytics
The Role
Own messaging and positioning for a deeply technical developer-facing observability product. Create landing pages, copy, campaigns, and enablement that resonate with engineers and decision-makers, partnering with product and sales.
Summary Generated by Built In
About yeet

yeet is built by a tight-knit group of systems, observability, and kernel nerds who refuse to accept “mystery outages” as normal. We’re a small, high-impact team with domain expertise in Linux, eBPF, performance instrumentation, and developer tooling.

We move fast, ship often, and take deep ownership. If you enjoy operating close to the metal, building tools that real engineers lean on during 3 AM incident sprints, and solving hard problems with minimal overhead, you’ll feel right at home here.

About the role

We’re looking for a Product Marketing Manager to own yeet’s messaging across copy, landing pages, and campaigns.

You’ll take the raw technical power of the yeet platform and turn it into crisp narratives and positioning that resonate with engineers, making sure the value we deliver is obvious from the first headline to the last CTA. This role sits at the intersection of product, sales, and marketing, owning how our story comes to life across landing pages, campaigns, and beyond.

About you
  • You understand how developers actually want to be marketed to and have seen first-hand that they tune out fluff and respond to authenticity, clarity, and technical credibility.

  • You’re comfortable diving into the details of tools and technologies to connect with developers in their own language.

  • You know how to take a deeply technical product and position it in a way that makes sense to both hands-on engineers and the decision makers who approve the budget.

  • You can balance storytelling with specificity: Explaining why yeet matters without watering it down.

  • You thrive at the intersection of product, marketing, and developer experience.

Nice To Haves
  • Experience with pricing and packaging for developer-facing SaaS products.

  • A track record of building or contributing to developer communities (Slack, Discord, GitHub, Reddit, etc.).

  • Familiarity with category creation and positioning against large incumbents.

  • Comfort running launches end-to-end, from messaging to assets to GTM execution.

  • Deep understanding of PLG motions particularly around how free trials, sandboxes, and self-serve flows drive adoption.

  • Knowledge of growth channels that resonate with devs (open source, technical blogs, conference talks, memes).

  • Experience partnering with sales or solutions engineers to create technical enablement content (Decks, Pamphlets, One-Pagers).

  • Big plus if you have basic familiarity with React and Tailwind CSS to quickly throw together templated landing pages when needed.

Skills Required

  • Deep understanding of how developers prefer to be marketed to; emphasis on authenticity, clarity, and technical credibility.
  • Comfort diving into technical product details and translating them into developer-facing language.
  • Ability to position a deeply technical product for both hands-on engineers and budget decision-makers.
  • Balance storytelling with specificity; explain product value without diluting technical meaning.
  • Collaborate across product, sales, and marketing to bring messaging to landing pages, campaigns, and assets.
  • Experience with pricing and packaging for developer-facing SaaS products.
  • Track record building or contributing to developer communities (Slack, Discord, GitHub, Reddit).
  • Familiarity with category creation and positioning against large incumbents.
  • Experience running launches end-to-end, from messaging to assets to GTM execution.
  • Deep understanding of PLG motions, free trials, sandboxes, and self-serve flows.
  • Knowledge of growth channels that resonate with developers (open source, technical blogs, conference talks).
  • Experience partnering with sales or solutions engineers to create technical enablement content (decks, one-pagers).
  • Basic familiarity with React and Tailwind CSS to quickly assemble templated landing pages.
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The Company
16 Employees
Year Founded: 2023

What We Do

yeet builds a high-performance monitoring and system-analysis platform for Linux environments, from cloud to edge. Its toolkit uses low-level kernel and eBPF instrumentation to collect, filter, and visualize real-time system data, helping engineers identify bottlenecks, anomalies, application behavior, GPU activity, and performance issues. The company also presents yeet as a JavaScript runtime for Linux operations, combining developer tooling with observability and profiling capabilities.

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