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Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
We're looking for a Product Manager to own Fam's product experience end-to-end — from discovering the problem to shipping the fix to iterating on what's live. This is a hands-on, data-driven role that sits at the intersection of users, engineering, and design, demanding someone who can move fast, prototype with AI tools, and turn sharp user insights into a roadmap that actually ships. If you're the kind of person who rolls up their sleeves, influences with evidence, and wants their work to show up in a product people love — we would like to talk.
On the Job :-
• Drive product execution: Partner with the product team to translate vision into execution using data and past learnings.
• Own product areas end-to-end: From problem discovery → roadmap → execution → iteration
• User-first thinking: Deeply understand users, identify pain points, and build delightful solutions
• Collaborate cross-functionally:
• Work with Engineering to understand constraints and build scalable systems
• Work with Design on UX, flows, and brand consistency
• Build and manage roadmaps: Prioritize based on business goals, user needs, and data insights
• Be data-driven: Analyze funnels, user behavior, and metrics to guide decisions
• Get hands dirty: Contribute across analysis, design discussions, and execution
• Influence stakeholders: Drive alignment using data and user insights
• Full-stack builder mindset: Comfortable with AI tools and shipping small features to production
• Prototype fast: Use AI tools to build, iterate, and collaborate via show-and-tell
Must-haves (Min. qualifications) :-
• 2–4 years of experience in Product Management, preferably in FinTech or B2C consumer products
• Strong understanding of consumer behavior with the ability to build user-loved products
• Experience owning features or product areas end-to-end with measurable impact
• Strong analytical mindset: Comfortable using data to drive decisions and validate hypotheses
• Good understanding of product, design, and engineering collaboration
• Ability to define and track key product metrics (activation, retention, engagement, etc.)
• Strong documentation skills: Clear, structured PRDs with attention to detail
• Proven ability to prioritize and execute in fast-paced environments
Good to have :-
• Experience in FinTech, Payments, or Banking products
• Familiarity with growth, activation, and retention-focused problem statements
• Exposure to experimentation frameworks (A/B testing, cohort analysis, funnel optimization)
• Hands-on experience with analytics tools like Mixpanel, Amplitude, Google Analytics, or similar
• Basic understanding of SQL or data querying for self-serve analysis
• Experience working in 0→1 or fast-scaling startup environments
• Strong understanding of consumer product patterns across leading apps (onboarding, engagement loops, etc.)
• Familiarity with AI tools for prototyping, analysis, or productivity
• Exposure to design systems and UX principles
• Experience collaborating with growth/marketing teams on campaigns and lifecycle journeys (push, email, CRM)
Why join us?
• Be part of a high-energy, creatively driven team shaping the future of a growing brand
• High-impact role: Your work will directly influence the experience for the next 50M+ users
• Creative freedom: Plenty of room to experiment and bring bold ideas to life
• Collaborative culture: Work with a team that values creativity, ownership, and good vibes
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
Skills Required
- 2-4 years of experience in Product Management, preferably in FinTech or B2C consumer products
- Strong understanding of consumer behavior and ability to build user-loved products
- Experience owning features or product areas end-to-end with measurable impact
- Strong analytical mindset and ability to use data to drive decisions and validate hypotheses
- Understanding of product, design, and engineering collaboration
- Ability to define and track product metrics such as activation, retention, and engagement
- Strong documentation skills, including clear and structured PRDs
- Ability to prioritize and execute in fast-paced environments
- Experience in FinTech, payments, or banking products
- Familiarity with growth, activation, and retention-focused problem statements
- Exposure to experimentation frameworks, A/B testing, cohort analysis, or funnel optimization
- Hands-on experience with Mixpanel, Amplitude, Google Analytics, or similar analytics tools
- Basic understanding of SQL or data querying
- Experience in 0-to-1 or fast-scaling startup environments
- Familiarity with AI tools for prototyping, analysis, or productivity
- Exposure to design systems and UX principles
- Experience collaborating with growth or marketing teams on campaigns and lifecycle journeys
What We Do
Fam, formerly FamPay, focuses on financial inclusion of the next generation. FamX by Trio, is India's first Spending Account made for everyone. With their own Spending Account, teens can now save, spend, earn, and learn everything about money!
