Product Manager - Mainline (Endura)

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design cycling apparel built for movement, endurance and the ride ahead.

At Endura, product has to do more than look good. It has to perform on the bike, support the rider and stand up to the demands of road, gravel, trail, commute and everything in between.

Our Mainline Product function plays a crucial role in building consumer-led, commercially strong seasonal ranges that form the backbone of our brand offering. As the Product Manager – Mainline, you will lead the strategic planning, development, and delivery of the core product assortment across multiple seasons. You will work cross-functionally to ensure products meet consumer needs, reflect brand identity, hit commercial targets, and land on time through a seamless seasonal process.

What you’ll be doing:

Range Strategy & Seasonal Planning

• Define and execute the mainline product strategy in line with brand direction, consumer insights, and commercial objectives.

• Build seasonal range architecture, identifying growth drivers, assortment gaps, and opportunities to improve performance.

• Managing and maintaining clear product lifecycles.

Cross-Functional Product Ownership

• Lead cross-functional teams—including Design, Development, Market Merchandising, Sourcing, and Marketing—through the full seasonal product creation lifecycle.

• Ensure clear alignment on briefs, product direction, timelines, costs, and GTM requirements.

Briefing & Product Development

• Create detailed product briefs that balance consumer insight, trend direction, design intent, performance needs, commercial constraints and channel requirements for both mainline and SMU.

• Oversee sample rounds, prototype reviews, and product refinements to ensure products meet quality, fit, cost, and sustainability requirements.

Seasonal Project Management

• Own the seasonal critical path, ensuring key milestones are met and operational challenges are resolved quickly.

• Manage risk logs, dependencies, cost reviews, and margin targets throughout development.

Commercial & Range Performance

• Conduct in-depth pre-season planning and post-season range analysis to inform future strategy.

• Use data, market insights, and consumer feedback to continually refine the mainline assortment.

• Drive cross-functional alignment on the final range, ensuring clear communication into GTM and Sales teams.

What you’ll bring:

• Proven experience in product management or product creation within footwear, apparel, accessories, or consumer goods.

• Strong understanding of seasonal product development processes from briefing through to delivery.

• Excellent strategic thinking, with the ability to balance consumer insight, brand positioning, and commercial priorities.

• Confident leadership of cross-functional teams with strong stakeholder alignment skills.

• Strong analytical mindset with experience using data to drive decision-making and improve range performance.

• Excellent communication and presentation skills, with the ability to influence both creative and commercial partners.

• Highly organised, proactive, and able to manage multiple seasons and priorities simultaneously.

Why Endura?

Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride.

Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure. It is a brand known for practical innovation, durability and product that is designed to work ride after ride.

Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.