The Role
Manage the consumer product lifecycle, including product analysis, SKU roadmaps, launch schedules, overseas manufacturing, design collaboration, and market insights. Use e-commerce, ERP, inventory, sales, and customer data to guide product decisions. Coordinate with factories, designers, marketing, operations, and manufacturing partners to deliver launches, manage specifications and quality, and identify opportunities based on consumer trends, competitors, and pricing.
Summary Generated by Built In
Aprés Nail has innovated the nail market as the creator of Gel-X. We're launching a new brand and we're looking for our next superstar to join our team!
Key Responsibilities
- Monthly product analysis: pull and analyze sell-through, inventory turns, return rates, and customer reviews to decide what to reorder, discontinue, modify, or feed to marketing
- SKU roadmap: plan 2+ seasons of launches with data-backed rationale; set and maintain SKU data standards across ERP, website, and Amazon
- Launch timelines: build and maintain backward-planned schedules in Asana (design lock → production → launch); keep it as single source of truth; flag slippage before it happens
- Overseas manufacturing: primary contact with partners on specs, prototyping, quality, and cost; manage lead time and minor spec changes with authority; escalate pricing and major changes
- Design collaboration: brief designer with clear specs and timelines; document design decisions to turn experience into repeatable team standards
- Market insight: track consumer trends, TikTok, competitors, and price bands; turn observations into product proposals and roadmap decisions
Qualifications and Requirements
- You know what to measure, where it lives, and how to get it. You pull your own data from e-commerce and ERP systems and are fluent in Excel or Google Sheets. You make product decisions from the numbers
- 4+ years managing physical consumer products on a regular launch cadence: beauty, accessories, apparel, or fast-moving consumer goods.
- Real E-commerce experience with Amazon Seller Central (listing and variation structure, Brand Analytics, inventory, replenishment) plus DTC site experience (Shopify or similar).
- You have managed prototyping and production with overseas factories and know how to navigate international relationships
- A strong point of view on the consumer market. You can explain what is shifting and why and the ability to turn that into proposals.
- You're the connector who gets things done across teams: marketing, ops, design, and manufacturing trust your vision and follow your lead without you managing them.
- Ability to explain what is shifting the consumer market and why; and turn that into product proposals
Nice to Haves
- Mandarin (or direct relationships with Mandarin-speaking manufacturing partners)
- Packaging development experience
- Asana Expertise
- International launch and product compliance experience
- Nail, beauty, or accessory experience
- NetSuite or comparable ERP experience
Skills Required
- 4+ years managing physical consumer products on a regular launch cadence
- Experience in beauty, accessories, apparel, or fast-moving consumer goods
- Amazon Seller Central experience, including listings, variation structure, Brand Analytics, inventory, and replenishment
- DTC e-commerce experience with Shopify or a similar platform
- Experience managing prototyping and production with overseas factories
- Ability to independently pull and analyze data from e-commerce and ERP systems
- Fluency in Excel or Google Sheets
- Ability to interpret consumer market trends and turn insights into product proposals
- Ability to coordinate effectively across marketing, operations, design, and manufacturing
- Mandarin or direct relationships with Mandarin-speaking manufacturing partners
- Packaging development experience
- Asana expertise
- International launch and product compliance experience
- Nail, beauty, or accessory experience
- NetSuite or comparable ERP experience
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The Company
What We Do
As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends. Our patented products are developed with one goal in mind: to break the habit of fast nail fashion and pave the way for compelling change in the professional nail industry. We work alongside nail technicians to understand what the market and industry want and need. And we deliver with quality, consistency, and innovation.
