Copywriter

Posted 10 Hours Ago
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London, Greater London, England, GBR
In-Office
Entry level
Fashion • Information Technology • Logistics • Retail • Design
The Role
Create fashion-focused product descriptions, category and website copy, social captions, and other digital content in Reiss’s brand voice. Apply SEO principles, customer and commercial insights, and consistent product terminology to improve content quality and effectiveness. Manage deadlines, collaborate with SEO and digital content teams, and contribute to email, push, homepage, and short-form copy while exploring AI and other tools to improve efficiency.
Summary Generated by Built In

What's the role about?

We're looking for a Copywriter to create elevated and inspiring product-led copy across the digital customer journey. Combining strong fashion knowledge with customer understanding, you'll write compelling product descriptions and website content that reflect the Reiss brand and help customers understand our collections.

With product copy at the heart of your role, you'll also own day-to-day social captions, bringing collection narratives and campaign messaging to life through an established brand voice. Under the direction of our Digital Content Editor for digital communications, you'll develop your broader digital-writing capability while using insight and tools to improve quality, consistency and efficiency.

Who you are

  • Excellent copywriting and editing skills, combining an eye for accuracy, clarity and detail with the ability to craft compelling product descriptions. Experience in a similar role within fashion retail, ideally with a premium or luxury brand, is desirable.
  • Strong fashion, garment construction and fabric composition knowledge and the ability to communicate product features through accurate terminology and a distinctive brand voice.
  • An understanding of SEO and the ability to balance search requirements with premium, customer-facing copy.
  • A customer-focused, commercial approach to writing, using insight to improve content.
  • Confidence adapting established brand voice, collection narratives and campaign messaging into day-to-day social captions.
  • Highly organised, with the ability to manage copy deadlines and deliver accurate work to the critical path.
  • A collaborative approach and an appetite to develop broader digital-writing skills, including email, push, homepage and short-form copy.
  • Curiosity about AI and other tools, with a thoughtful approach to using them to improve copy quality, consistency and efficiency.

What you'll be doing

  • Owning accurate, compelling online product descriptions, delivered to the critical path, with consistent product terminology, strong fashion authority and a distinctive brand voice.
  • Creating category and product-led website copy in partnership with the Next SEO team, translating search opportunities into engaging, on-brand language.
  • Writing and editing day-to-day social captions, applying established brand voice, collection narratives and campaign messaging across social channels.
  • Writing selected email, push, homepage and short-form digital copy through planned development, product-led briefs, capacity support or cover during absence, under the direction of the Digital Content Editor.
  • Using customer and commercial insight to improve the quality and effectiveness of product copy.
  • Refining copy processes and maintaining consistent product terminology to improve clarity, accuracy and efficiency across product-led content.

What we’ll do for you

  • Competitive salary and company bonus.
  • Up to 65% employee discount.
  • Access to exclusive sample sales.
  • Health and wellbeing services.
  • Medicash health support plan.
  • Workplace pension contributions.
  • Enhanced parental leave policies.
  • Electric Vehicle scheme via Octopus Energy.
  • Cycle to Work programme.
  • Season ticket travel loan.
  • Plus further workplace benefits.

If you want to start your story at Reiss as our Copywriter don’t miss out - apply now!

At Reiss, it’s not just what we do - it’s how we do it that sets us apart. Creativity drives us forward, but it’s our shared behaviours that underpin our success. We look for individuals who embody these behaviours and bring them to life everyday:

Ambition | Accountability | Courage | Commitment | Focus | Resilience

#WeAreReiss

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.

It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.

We know that some people won’t apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don’t tick all the boxes, we’d still like to hear from you.

Skills Required

  • Excellent copywriting and editing skills
  • Strong fashion knowledge and accurate fashion terminology
  • Understanding of SEO
  • Customer-focused and commercially minded approach to writing
  • Ability to adapt established brand voice, collection narratives, and campaign messaging for social captions
  • Strong organization and ability to manage copy deadlines
  • Collaborative approach
  • Interest in developing broader digital-writing skills, including email, push, homepage, and short-form copy
  • Curiosity about AI and other tools for improving copy quality, consistency, and efficiency
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The Company
HQ: London
1,376 Employees
Year Founded: 1971

What We Do

Since its creation in 1971, Reiss has established a design philosophy centred on creating modern womenswear, menswear, accessories, and childrenswear that transcends time and trends. Today, we operate as a modern fashion house, offering attainable luxury collections of unwavering elegance. Our expert creative Product teams in our Head Office and Stores, work tirelessly to dress our customers in reliable Reiss style - supported by the exceptional planning and execution of our support functions. From Logistics to IT, Finance to Marketing, every team member is dedicated to ensuring uncompromised precision, quality, service and ethics. Our people are what make our business great. We embrace every person’s individuality and build market-leading teams across Head Office and Retail globally. We nurture ambition, curiosity, creativity and authenticity. A diverse community with two purposes: the precision of our craftsmanship and dedication to our customers.

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