WWMT/ARC West Michigan is seeking a full-time Digital Content Producer. The successful candidate will be responsible for crafting engaging content and social media posts that will drive audience engagement. This person will consistently look for and create a diverse range of web content from a variety of sources. You'll be responsible for day-to-day content on our digital platforms, and must have the ability to find content, gather and confirm information on stories, react decisively to breaking news, help set up interviews if needed and move crews strategically. We need someone with strong communication skills who can work effectively under pressure. In this position, you'll work with staff and management to generate and write stories and develop content for multiple platforms.
The ideal candidate will have the following:
Solid news judgment
Be a compelling and accurate writer
Solid understanding of AP style writing
Ability to find and develop engaging, relevant content for our digital and social media platforms
Must be extremely proficient with the use of multiple video-sharing and social media platforms including YouTube, Facebook, Twitter, Instagram, and TikTok
Ability to multitask and manage time in order to complete assignments
Ability to work in deadline-driven environment
Ability to communicate effectively
Commitment to journalistic standards of ethics and accuracy
Flexibility and on-the-spot problem solving abilities are a must
Experience:
Must have at least some previous digital content news producing experience at a commercial media station, although the right entry-level candidate may be considered
Degree in Journalism or related field preferred
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Skills Required
- Some previous digital content news producing experience at a commercial media station
- Strong news judgment
- Compelling and accurate writing ability
- Understanding of AP style writing
- Ability to develop engaging content for digital and social media platforms
- Proficiency with YouTube, Facebook, Twitter, Instagram, and TikTok
- Ability to multitask and manage time effectively
- Ability to work in a deadline-driven environment
- Effective communication skills
- Commitment to journalistic ethics and accuracy
- Flexibility and on-the-spot problem-solving ability
- Degree in Journalism or a related field
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
