JOB DESCRIPTION – Off-Premise Manager
Position Details:
- Department: Sales
- Reports to: Sales Director
- FLSA Status: Salary, Exempt.
Position Summary:
Uinta Brewing is looking for an Off-Premise Manager to lead the growth and execution of our business across the off-premise retail channel. This role will own relationships and strategy across key chain and independent accounts while working closely with our wholesaler partners to improve distribution, assortment, shelf position, displays, pricing, and overall retail execution. We're looking for someone who enjoys being in the market, understands how retailers make decisions, can build strong relationships with buyers and distributor sales teams, and knows how to turn an account strategy into measurable results at store level. This is not just a selling role. The Off-Premise Manager will be expected to understand each customer's business, identify opportunities, develop an account strategy, and help Uinta become a valuable partner to both our retailers and wholesalers.
Key Responsibilities:
Key Account Management
- Manage and develop Uinta's relationships with Utah off-premise chain and independent customers.
- Serve as the primary Uinta call point for key accounts including Smith's, AFS, Harmons, DABS, Maverik, 7-Eleven, and Holiday Oil.
- Support additional accounts including Whole Foods, Trader Joe's, Walmart, Target, and national chain initiatives.
- Develop productive, long-term relationships with buyers and other key decision makers.
- Establish an appropriate call frequency and account-development plan for priority customers.
- Look beyond new-item presentations and promotions to find ways Uinta can deliver meaningful value to our retail partners.
Chain Strategy & Business Development
- Build an account strategy for each priority chain, including:
- Current business assessment
- Buyer and customer profile
- SWOT analysis
- Target assortment
- Top three growth opportunities
- Distribution opportunities
- Shelf-placement objectives
- Pricing strategy
- Display and merchandising opportunities
- Develop seasonal selling agendas and prepare accounts for key beer-selling periods.
- Identify opportunities for innovation, new-item authorizations, assortment expansion, and additional points of distribution.
- Understand shopper demographics by retailer and determine how Uinta's brands and packages best fit each customer's consumer base.
- Identify opportunities to improve Uinta's presence on retailers' digital shelves, including online ordering, virtual carts, and curbside pickup.
Distribution & Retail Execution
- Drive distribution of Uinta's core 6-pack and 12-pack portfolio.
- Develop targeted distribution for single-serve packages, focusing on the right SKU, account, store, shelf, and product mix.
- Evaluate current shelf placement and develop plans to improve Uinta's position within each retailer.
- Identify opportunities for incremental displays, cold-box placement, POS, and seasonal signage.
- Understand how the beer category is segmented within each retailer and establish clear objectives for where Uinta should compete.
Wholesaler Leadership
- Work closely with wholesaler leadership and sales teams to translate Uinta's account strategies into clear execution priorities.
- Develop a monthly off-premise execution agenda that gives wholesaler sales representatives specific, measurable objectives.
- Conduct regular market rides with off-premise sales representatives.
- Inspect execution in the market and identify distribution, display, pricing, assortment, and merchandising opportunities.
- Develop account-specific programs and incentives where appropriate.
- Establish joint goals, measurements, and success criteria with wholesaler and retail partners.
Pricing & Market Intelligence
- Manage price-to-consumer strategy and execution on core Uinta items.
- Conduct a monthly competitive price survey across priority retailers.
- Monitor competitor pricing, assortment, promotions, displays, and merchandising.
- Turn market information into actionable recommendations for Uinta's sales strategy.
Buyer & Category Development
- Become a trusted resource for retail buyers by bringing them useful market and category insights.
- Provide perspective on craft beer trends, consumer behavior, packaging, pricing, competitive activity, and emerging opportunities.
- Understand each buyer's objectives and identify ways Uinta can help them grow their overall business.
- Represent the Uinta brand professionally with customers, wholesaler partners, and the broader retail community.
How Success Will Be Measured
- Core 6-pack and 12-pack distribution
- Single-serve distribution in targeted accounts and stores
- New-item authorizations
- Incremental displays and secondary placements
- Shelf position and assortment
- Pricing execution and competitiveness
- Wholesaler execution against monthly priorities
- Account-level volume and revenue growth
- Quality and depth of buyer relationships
- Execution of seasonal programs and initiatives
What We're Looking For: Preferred Experience
- 3+ years of sales, key account, distributor, or retail experience, preferably within beer, beverage alcohol, CPG, convenience, grocery, or a related category.
- Experience working with chain retailers, distributors, or both.
- Understanding of off-premise retail fundamentals including distribution, assortment, shelf placement, displays, pricing, promotions, and merchandising.
- Experience presenting and selling to buyers or other retail decision makers.
- Strong analytical skills and the ability to translate sales and market data into action.
- Comfortable spending significant time in the market visiting customers and retail locations.
- Strong planning, organization, follow-through, and communication skills.
The Right Person
- We're particularly interested in someone who:
- Is commercially minded and naturally looks for growth opportunities.
- Likes being in the market rather than managing the business exclusively from a desk.
- Builds genuine relationships with buyers and distributor salespeople.
- Is comfortable holding partners accountable while maintaining strong relationships.
- Understands that execution at store level matters as much as the sell-in.
- Uses data and observation to make better decisions.
- Can balance strategy with hands-on execution.
- Is curious about retailers, shoppers, competitors, and the beer category.
- Takes ownership and follows opportunities through to completion.
Why Uinta
This position provides an opportunity to have a direct impact on Uinta's performance in our home market. The Off-Premise Manager will have significant ownership of how our brands show up at retail, how we partner with our wholesalers, and how we build long-term relationships with some of Utah's most important retailers. We're looking for someone who wants to build the business, not simply maintain it.
Skills Required
- 3+ years of sales, key account, distributor, or retail experience, preferably in beer, beverage alcohol, CPG, convenience, grocery, or a related category.
- Experience working with chain retailers, distributors, or both.
- Understanding of off-premise retail fundamentals, including distribution, assortment, shelf placement, displays, pricing, promotions, and merchandising.
- Experience presenting and selling to buyers or other retail decision makers.
- Strong analytical skills and ability to translate sales and market data into action.
- Comfort spending significant time in the market visiting customers and retail locations.
- Strong planning, organization, follow-through, and communication skills.
What We Do
Uinta Brewing is a Salt Lake City craft brewery producing award-winning beers in a wide range of styles. It began brewing in 1993 and grew from a 15-barrel setup in a former mechanic’s shop into a five-acre production facility. Uinta says it prioritizes brewing innovation and environmental responsibility, and became the first Utah company powered by renewable sources in 2001.
