PR Measurement & Analytics Intern (Spring 2027)

Description

MediaSource - PR Measurement & Analytics Intern (Spring 2027)

• Term: Spring Semester 2027 (Starting January 2027)
• Location: Columbus, OH (Hybrid – Office/Remote)
• Hours: Part-time (15–20 hours/week)
• Pay: $15/hour

THE COMPANY

MediaSource is an award-winning healthcare public relations agency that helps health systems, children’s hospitals and healthcare brands meet business goals. We combine 28 years of proven earned media expertise with new approaches to healthcare storytelling, AI visibility and audience engagement – helping our clients earn attention in all the places that matter today.

THE ROLE

MediaSource is seeking a part-time (15–20 hours per week) PR Media Measurement & Analytics Intern for the Spring 2027 semester, starting in January 2027.

This hybrid position (combining in-office and remote work in Columbus, OH) is designed for a student interested in how data helps evaluate and improve public relations programs. You’ll work with our strategy and analytics team to track earned media coverage, maintain accurate campaign data, and help turn results into clear insights for healthcare clients. You’ll also explore emerging tools for media monitoring, reporting and AI visibility.

LEARN THROUGH THESE EXPERIENCES

• Media Monitoring & Tracking: Track, log, and monitor media coverage across traditional (TV, radio, print) and digital/social media platforms using industry tracking tools and services.
• Data Entry & Database Management: Build, update, and maintain media placement databases, press clipping logs, and media lists.
• Data Quality, Analysis & Reporting: Review coverage records for accuracy, identify duplicate placements, analyze trends, and help prepare client reports that explain results and their implications, with guidance from the strategy and analytics team.
• Process & Tool Investigation: Research and test new media tracking services, tool evolutions, and reporting methods.
• Team & Campaign Collaboration: Participate in internal team and client meetings, assist with daily reporting deadlines, research news releases and fact sheets, and share measurement updates with account teams.

OPPORTUNITIES FOR PROFESSIONAL DEVELOPMENT

• Exposure to a fast-paced agency environment working across PR, media relations, strategy, and content creation.
• One-on-one mentoring and guidance from experienced media analytics and account leaders.
• Direct experience operating public relations software, Google Workspace tools, spreadsheets, and analytical platforms.
• Networking opportunities with company leaders and agency decision-makers.

WHO YOU ARE

• A numbers-oriented thinker with strong analytical skills and an interest in applying data to PR and communications campaigns.
• Foundational knowledge of public relations and media through coursework, campus involvement or previous experience, with an interest in learning how communications results are measured.
• Experience with - or eagerness to learn - media monitoring platforms, spreadsheet tools and AI-assisted research tools (e.g., TVEyes, Agility PR, Cision, Sprout Social, Claude). Prior experience with specific platforms is not required.
• Accountable, organized self-starter who takes initiative and meets deadlines reliably.
• Comfortable working with Google Workspace/Drive tools, spreadsheets, and data visualization.
• Excellent written and verbal communication skills with strong attention to detail.

QUALIFICATIONS & REQUIREMENTS

• Currently enrolled as an undergraduate student (Junior or Senior standing preferred) in good academic standing at an accredited college or university within Central Ohio.
• Availability to work in Columbus, OH.
• Majoring in Public Relations, Strategic Communication, Marketing, Journalism, or a related field.
• Minimum GPA of 3.0 preferred.
• Ability to commit 15–20 hours per week during the Spring 2027 semester while managing coursework.
• Eligible to receive college internship credit (if applicable).

WHY MEDIASOURCE?

• Join a well-respected agency with 28 years of experience delivering impactful results for industry-leading client brands.
• Work in a dynamic, creative, and collaborative hybrid environment.
• Values-driven culture that promotes curiosity, inclusivity, work-life balance, and purposeful work.